Adweek + Adentro: Use in-store behavior to boost digital marketing

Ecommerce businesses have the advantage of directly measuring everything that happens from the first time a customer sees an ad or email to when they make a purchase. 

Real-world merchants use many of the same marketing tools, but lack the ability to connect their online campaigns with in-store results. 

Learn how to bridge the gap with John Kelly, Adentro’s CEO, and Kai Umezawa, Adentro’s VP of product, with this webinar: Count customers, not clicks: Use in-store behavior to improve digital marketing. 

John and Kai, who have extensive experience in the ad tech space, share:

• How to use visit behavior to drive store traffic, bring back lapsed customers and increase loyalty
• Critical differences between clicks and real-world store visits
• Strategies to optimize for store visits rather than online engagement