The challenge
At 91 locations, a guest data program breaks if each restaurant collects contacts its own way. Every new location had to feed the same list.
Growth also had to continue year after year rather than spike at launch and fade.
The solution
1. Guest WiFi: Capture contacts at every location
Fogo de Chão has run its program with Adentro for eight years. Guest WiFi captures contacts at every location.
2. Customer Data: Feed one owned database
Customer Data consolidates contacts from all locations into the same owned database, so activation stays predictable as the network grows.
Contact growth has held year over year since 2019.
The results
- 1.35M contacts collected, across 91 locations
- 30,660 new contacts, added in the last 30 days
- 1,000+ daily contact pace
- Year-over-year contact growth held since 2019