The challenge
Just Salad wanted to understand how opting into its loyalty program changed customer visit behavior.
It also needed to see how dormant app users visited and what that meant for revenue.
The solution
1. Guest WiFi: Build the contact base
Adentro collected 34,774 contacts for Just Salad through Guest WiFi and Customer Data, tied to visit behavior.
2. Recurring-visit campaign: Drive recurring customers
That contact base supported a campaign to drive recurring customers, which returned a 5:1 ROAS.
The results
- 5:1 ROAS, on a campaign to drive recurring customers
- 34,774 contacts collected, tied to visit behavior