A campaign to drive recurring customers returned a 5:1 ROAS, with 34,774 contacts collected.
The challenge
Just Salad wanted to know what its loyalty program was really worth in visits.
The first gap was loyalty's effect on behavior. The brand wanted to understand how opting into loyalty changes customer visit behavior.
A second challenge was dormant app users. It needed to see how dormant app users visit and what that means for revenue.
The solution
Capture and measure: building the contact base behind recurring visits. Adentro collected 34,774 contacts for Just Salad. That contact base, tied to visit behavior, supported a campaign to drive recurring customers. The source does not detail the channels or audiences used.
Why the combination mattered
Guest WiFi and Customer Data are listed as the contact foundation; 34,774 collected contacts and reported campaign revenue are the known outcomes. The mechanism behind the 5:1 ROAS is not documented, so it cannot be described as a specific email or paid-media workflow.
The results
- 5:1 ROAS
- 34,774 contacts collected