The challenge
Across 37 locations, Your Pie could see its sales but not the guests behind them, and it had no way to tell a first-time guest from a regular.
The solution
1. Foot Traffic Analytics: Measure every visit
Foot Traffic Analytics recorded 167,272 sightings in 90 days.
2. Audience Segmentation: Separate first-time guests from regulars
Audience Segmentation separated first-time guests from returning guests and showed that 75.7% of guests visited only once.
3. Guest WiFi: Turn recognized guests into an owned list
Guest WiFi and Customer Data converted recognized guests into owned contacts, so Your Pie can reach one-time guests without paying for media.
No email or paid activation outcome is documented. This is a data-readiness result, not a completed win-back campaign.
The results
- 167,272 total sightings, recorded in 90 days
- 4,578 owned contacts, captured in 90 days
- 11.7% capture rate, over the last 30 days
- 75.7% of guests visited only once