The challenge
Veronica Beard needed to drive net new customers into two specific stores, not just reach existing fans.
Spend had to reach people likely to visit those two locations.
The team needed to see which ad dollars were matched with store visits and attributed sales.
The solution
1. Guest WiFi: Build the in-store contact base
Guest WiFi at both stores collected 2,000+ first-party contacts, and Customer Data recognized 25,000+ additional contacts already known to Adentro.
That gave the campaign a far larger visit-based audience than the stores' own list.
2. Retargeting: Concentrate reach around two stores
Adentro ran hyper-targeted ad campaigns built to bring net new customers into the two stores.
The campaigns delivered 7M+ impressions over 90 days.
3. Walk-Through Rate™: Match ad exposure to store visits
Walk-Through Rate™ matched people exposed to the ads against device-verified visits at each store.
The pilot reported a 29-to-1 ROAS over 90 days.
The results
- 29-to-1 ROAS, in 90 days across two stores
- $17 cost per walkthrough, matched to device-verified store visits
- 7M+ impressions, delivered over 90 days
- 2,000+ first-party data contacts collected
- 25,000+ additional contacts recognized by Adentro
Following the pilot, Veronica Beard expanded the partnership to all VB stores and increased its overall ad spend.