01
Welcome new guests
Give first-time visitors a reason to make a second visit.
CAPTURE / AUDIENCE SEGMENTATIONYour customers are different.
Your customers are different.
Your marketing should be, too.
First-time guests, loyal regulars, and customers you haven’t seen in a while need different messages. Build audiences around real visits, then give each group a reason to come back.
ONE DATABASE. DIFFERENT RELATIONSHIPS.Product illustration
REAL BEHAVIOR. A RELEVANT MESSAGE.
Make the second visit easier.
MCNRLPOH+
Visit recencyVisit frequencyLocation Visit-based audienceIllustration
GOOD DAY COFFEE · SAVED AUDIENCE
New guests
1,480eligible contacts
- Last visit
- Within 7 days
- Has visited
- One first visit
- Marketing permission
- Eligible
REAL BEHAVIOR. A RELEVANT MESSAGE.
Give a familiar face something new.
MCNRLPOH+
Visit recencyVisit frequencyLocation Visit-based audienceIllustration
GOOD DAY COFFEE · SAVED AUDIENCE
Your regulars
6,240eligible contacts
- Last visit
- Within 30 days
- Has visited
- 3+ visits
- Marketing permission
- Eligible
REAL BEHAVIOR. A RELEVANT MESSAGE.
Give them a reason to return.
MCNRLPOH+
Visit recencyVisit frequencyLocation Visit-based audienceIllustration
GOOD DAY COFFEE · SAVED AUDIENCE
Guests to bring back
2,480eligible contacts
- Last visit
- 45+ days ago
- Has visited
- At least once
- Marketing permission
- Eligible
Illustrative product experience. Fictional people, businesses, interfaces and data.
Build the audience around the relationship.
THE OPPORTUNITY
A better way to decide who sees your next campaign.
Your customer list isn’t one audience. Your campaigns don’t have to be either.
02
Keep regulars in the loop
Share news, events, and offers that fit the relationship they already have with your brand.
03
Reconnect with past customers
Find guests who haven’t returned in a while and give them a timely invitation back.
01 / DEFINE THE BEHAVIOR. FIND THE AUDIENCE.
Build the audience around real visits.
Start with when guests visited, how often they came in, and which locations they chose. Reach people who visited twice last month, or those you haven’t seen in 45 days. You’re working from real behavior—not a guess about who might be interested.
TURN VISIT HISTORY INTO AN ACTIONABLE AUDIENCE.Product illustration
ILLUSTRATIVE AUDIENCE DEFINITION
Guests to bring back
Visit behaviorHas visited at least once
ANDLast observed visit45 or more days ago
ANDLocationSilver Lake + Westside
ANDMarketing permissionEligible for selected channel
ANDBring visit behavior into the brief.
THE RESULT2,480eligible contacts in this example
MCNRLPOH+
LPLena ParkLast visit: 45 days agoLapsed
OHOmar HassanLast visit: 53 days agoLapsed
AMAlex MorganLast visit: 62 days agoLapsed
Illustrative product experience. Fictional people, businesses, interfaces and data.
02 / MAKE THE MESSAGE FIT THE MOMENT.
Find out what happens after the campaign.
Reach eligible audiences through supported email and paid media. Then connect campaign exposure with observed return visits, so the next decision isn’t based on clicks and opens alone.
Illustrative product experience. Fictional people, businesses, interfaces and data.
CUSTOMER STORY / NATIONAL GROCERY CHAINBetter-defined audiences.
Better-defined audiences.
Measured changes in visits.
A three-week holdout test measured a 10% increase in visit frequency among shoppers who had visited twice in the prior 60 days, and 6% among casual shoppers.
Read the customer story10%
visit-frequency lift for the twice-in-60-days group
6%visit-frequency lift among casual shoppers
National grocery chainPublished customer result · Three-week holdout test
HOW IT WORKS
From visit history to a useful audience.
Choose the visit pattern
Start with new, regular, recent, or lapsed guests.
Build the group
Use visit and location filters to find eligible customers.
Reach them. See who returns.
Run the campaign and review the observed visits that follow.
Start with the customers you want to reach.
Build a campaign for one location, a group of locations, or guests with a shared visit pattern. Your customer data and campaign tools stay connected.
Explore integrationsA FEW MORE DETAILSGood questions.
Good questions.
Clear answers.
What can we use to build an audience?+
You can use observed visit patterns, including how recently and how often customers visited, and which participating locations they chose.
Can we use these audiences for paid ads?+
Yes. Eligible visit-based audiences can support Adentro retargeting across supported channels.
Can we tell whether a campaign changed behavior?+
Adentro connects campaign exposure with observed visits. A properly designed holdout or control test can also help measure lift; visit matching alone doesn’t establish it.
LET’S CONNECT
Build your next campaign around real customer behavior.
Let’s find the audiences that matter to your business—and a clearer way to see who comes back.
Book a demo