ACTIVATE / RETARGETING

Bring past customers back
with ads built from real visits.

Your next customer may already know you. Reach past visitors with relevant ads, give them a reason to return, and see what happens at your locations—not just on a screen.

PAST VISIT → RELEVANT AD → OBSERVED RETURNProduct illustration
01 / YOUR PAST VISITORS
Visit-based audienceIllustration
GOOD DAY COFFEE · SAVED AUDIENCE

Guests to bring back

2,480eligible contacts
MCNRLPOH+
Built from observed visits
Last visit
45+ days ago
Has visited
At least once
Marketing permission
Eligible
02 / A REASON TO RETURN
g.
Good Day CoffeeSponsored · Illustrative creative
···
03 / IN-PERSON RESPONSE
In-person responseSample
Matched visitors186

Observed after campaign exposure

Good Day Coffee
Observed return visit

Illustrative product experience. Fictional people, businesses, interfaces and data.

Start with a past visit. Measure the next one.
THE OPPORTUNITY

Turn a past visit into your next opportunity.

Start with a real customer relationship. Make the next impression count.

01

Start with people who’ve visited

Build eligible audiences from observed visits to participating locations.

02

Make the message fit

Reach recent guests, loyal regulars, and customers you haven’t seen in a while with different campaigns.

03

See more than clicks

Connect ad exposure with observed return visits using Walk-Through Rate.

01 / THE AUDIENCE COMES BEFORE THE AD.

Find the audience before you buy the impression.

Use customer identity and visit history to reach people who already know your business. Run supported paid social and programmatic campaigns built from real visits—not just website browsing.

START WITH THE CUSTOMER. THEN CHOOSE THE CHANNEL.Product illustration
Visit-based audienceIllustration
GOOD DAY COFFEE · SAVED AUDIENCE

Guests to bring back

2,480eligible contacts
MCNRLPOH+
Built from observed visits
Last visit
45+ days ago
Has visited
At least once
Marketing permission
Eligible

Visit history defines who.
Your creative gives them a reason.

g.
Good Day CoffeeSponsored · Illustrative creative
···
A familiar brand in the feed.

Illustrative placements. Available channels, permissions and matching vary by campaign.

02 / FOLLOW THE IMPRESSION BACK TO THE STORE.

Connect the ad to what happens in store.

See which people exposed to your campaign were later observed at your locations. Supported POS data can add matched transactions to the picture, giving your team more than ad-platform engagement metrics.

THE MEASUREMENT DOES NOT END AT THE CLICK.Product illustration
GOOD DAY COFFEE / CAMPAIGN REPORT

A return worth measuring.

Sample report
Eligible exposed audience2,480people reached by the campaign
Matched visitors186observed after ad exposure
Walk-Through Rate7.5%matched visitors ÷ exposed audience
WiFi-based visit signal · Example reporting window and rules

Illustrative product experience. Fictional people, businesses, interfaces and data.

CUSTOMER STORY / HOPDODDY

From customer relationships
to measurable media.

Hopdoddy’s published Adentro program reports an 8.67:1 return on ad spend. Its broader program also added more than 52,000 CRM contacts.

Read the customer story
8.67:1

reported return on ad spend

52K+CRM contacts from the broader program
HopdoddyPublished customer result · Broader Adentro program
HOW IT WORKS

Your customers. Your message. A measurable return.

01

Choose your audience

Start with eligible recent, regular, or lapsed customers.

02

Put your message in front of them

Run the campaign through supported Meta and programmatic workflows.

03

See what follows

Review ad exposure, observed visits, and available transaction reporting.

Paid media with real customer context.

Bring visit history, customer audiences, paid media, and in-person measurement together. We’ll help you understand the channels and measurement available for your setup.

Explore integrations
A FEW MORE DETAILS

Good questions.
Clear answers.

How is this different from website retargeting?+

Website retargeting starts with online activity. Adentro can build eligible audiences from observed visits to participating locations.

Which channels can we use?+

Adentro supports Meta and programmatic advertising workflows. Our team will confirm the channels and placements available for your campaign.

Can we measure sales as well as visits?+

Supported POS integrations may add matched transactions to campaign reporting. Available metrics and coverage depend on your systems.

LET’S CONNECT

Reach people who already know your business.

Let’s turn past visits into a more relevant next campaign.

Book a demo