The challenge
The Bergeson family wanted repeat business but could not tell how many customers they reached or anything about them.
They wanted more guests on MOOYAH's loyalty rewards app.
Running two stores left little time for feedback or engaging customers online.
The solution
1. Guest WiFi: Turn WiFi logins into guest profiles
In-store signs told guests about free WiFi. Adentro (formerly Zenreach) Guest WiFi turned each login into a Customer Data profile with visit history and public demographic information.
Audience Segmentation sorted the list in real time.
2. App promotion: Advertise the app at login
The branded portal advertised the MOOYAH app to every WiFi user. A brief survey asked whether guests had already downloaded it.
3. Review routing: Direct feedback to the right place
Adentro's reputation tool pointed happy guests to reviews. Guests with bad experiences were encouraged to contact staff directly.
The results
- 1,079 monthly contacts, nearly 5,000 in the first five months
- 87.5% survey completion, of WiFi users completed the app survey
- 86.3% without the app, of survey completers did not yet have the rewards app
- 73 reviews at a 4.7 average rating