01
Turn discovery into familiarity
Create a thoughtful welcome for recently identified guests.
ADENTRO FOR FAST-CASUAL RESTAURANTSMake the first visit
Make the first visit
part of their routine.
Build a guest audience beyond your ordering app. Use real visit history to welcome new diners, reconnect with familiar faces, and see who returns.
FROM A LUNCH STOP TO A REGULAR CHOICE.
01Start the relationship
good company.
9:41
DAYLIGHT KITCHENGUEST CONNECTION
You’re ingood company.
Welcome. Make yourself at home.
Your email address
Connect to guest WiFi
02Give them a reason
A relevant invitationExample
FROM DAYLIGHT KITCHEN
Your next good lunch.
See what’s new
A campaign example for eligible past visitors.
03See the next visit
Campaign → observed visitsSample report
Matched visitors
186Walk-Through Rate
7.5%2,480 people reached · Illustrative audience
Matched visitors by first return day.
Observed response—not a claim of incremental lift.
Observed response—not a claim of incremental lift.
Guest WiFi gives eligible diners another way to connect with your brand.
A first visit, a relevant invitation, and a clearer view of the next visit. Illustrative experience; businesses, profiles, and demo data are fictional.
THE OPPORTUNITYA good lunch gets remembered.
A good lunch gets remembered.
A relevant follow-up helps.
Different guests are at different points in the relationship. Build a message for the first-timer, the regular, and the person you haven’t seen lately.
02
Reconnect with former regulars
Build an audience around an appropriate visit-recency window.
03
See what works locally
Review observed campaign response across participating restaurants.
PUT THE RELATIONSHIP TO WORKThe right next step starts
The right next step starts
with the visit.
Explore a few ways to turn customer context into a more relevant invitation.
A REAL-WORLD MOMENT. A RELEVANT CAMPAIGN.
THE FIRST LUNCH
Help a new guest find their next favorite.
Welcome eligible first-time visitors with a message that makes another visit feel natural.
Observe return visits after the message.
DAYLIGHT KITCHENILLUSTRATIVE CAMPAIGN
Lunch, made a little brighter.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Recently identified guestsJLSMAKTREligible audience
THE MISSED ROUTINE
Reach the guests whose routine has changed.
Choose your own recency threshold rather than treating every quiet week as a lost customer.
Review campaign-linked return visits.
DAYLIGHT KITCHENILLUSTRATIVE CAMPAIGN
Your usual spot. Something new to try.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Past guests outside the chosen visit windowJLSMAKTREligible audience
THE NEIGHBORHOOD
Make a group-wide campaign feel local.
Build on location-level audience context without losing the shared brand experience.
Compare the response across locations.
DAYLIGHT KITCHENILLUSTRATIVE CAMPAIGN
Good food. Right around the corner.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible guests by visited locationJLSMAKTREligible audience
Fictional campaign examples. Audience eligibility, permissions, and supported channels depend on the setup.
THE CONNECTED VIEWBuild the audience around
Build the audience around
the relationship, not the order.
Visit history can help you distinguish a new guest from a regular even when purchase details are not available. Use that context to make the next campaign more relevant.
01
New to the brand
A welcome that helps the relationship get started.
02
Part of the routine
A relevant update for familiar faces.
03
Time to reconnect
An invitation based on how long it has been.
Different visits. Different relationships.Example
JL
Jordan LeeFirst observed visit
NewSM
Sam MorganVisits in several weeks
RegularAK
Alex KimOutside your recency window
LapsedIllustrative profiles. Choose visit rules that fit your business.
Fictional customer profiles and example audience definitions.
CUSTOMER STORY
Hopdoddy
A customer relationship. A measurable return.
Hopdoddy’s published Adentro program reports an 8.67:1 return on ad spend.
Read the customer story8.67:1reported return on ad spendPublished customer result · Results from the measured program.
FIT YOUR EXISTING SETUP
Keep your ordering and loyalty tools in the picture.
Bring your CRM and loyalty tools into the conversation. Use supported connections to add customer context while keeping the visit-based audience at the center.
Talk through your setupYour guest WiFiSupported setup
Your customer toolsSupported connections
Your marketing goalsShared measurement plan
THE PRODUCTS BEHIND THE SOLUTIONOne connected platform.
One connected platform.
A practical place to start.
A FEW THINGS TO KNOWGood questions.
Good questions.
Clear answers.
How do you define a lapsed guest?
There is no one threshold for every restaurant. Choose a recency rule that makes sense for your business and the observed visit data available.
Can we see purchases as well as visits?
Purchase outcomes require a supported POS connection and a successful match. WiFi visit data on its own does not show basket contents or order preferences.
Can this help our loyalty program?
Adentro can help grow an eligible customer audience and complement supported loyalty systems. Confirm the enrollment, permission, and data-sharing requirements for your specific setup.
LET’S MAKE THE NEXT VISIT COUNT
Become part of their next routine.
See how visit-based audiences can support a more relevant fast-casual marketing program.