Paid TikTok followers at $1.22 each. 97% of followers came from the prospecting audience.
The challenge
Moxie's wanted to grow a TikTok following at a known cost:
The first gap was cost per fan. The campaign had to deliver followers at a clear, low cost per follow.
A second challenge was reaching new people. Followers had to come from beyond the existing guest base.
The solution
Build the audience: prospecting for new fans. Adentro built a prospecting audience for the campaign. That audience drove 97% of all paid followers.
Deliver the campaign: TikTok follower campaign. Adentro ran paid TikTok ads to the audience. The campaign delivered 1.76M impressions and 94,068 paid engagements.
Optimize: finding the top creative. The best-performing creative drew paid followers at $1.19 per follow, with a 6.54% engagement rate.
Why the combination mattered
A prospecting audience supplied reach beyond existing customers, paid TikTok ads delivered the creative, and follow and engagement reporting identified the top-performing variant. The source does not show that the audience was built from visit profiles or that followers visited a restaurant.
The results
- $1.22 cost per paid follower
- 1.76M impressions
- 94,068 paid engagements
- 5.33% ad engagement rate
- 97% of followers from the prospecting audience
- Top creative: 28,121 paid engagements, $1.19 cost per follow, 6.54% engagement rate