The challenge
Moxie's wanted to grow a TikTok following at a clear, low cost per follow.
Followers had to come from beyond the existing guest base.
The solution
1. Prospecting audience: Reach people beyond existing guests
Adentro built a prospecting audience for the campaign. That audience drove 97% of all paid followers.
2. TikTok campaign: Run paid follower ads
Adentro ran paid TikTok ads to the audience, delivering 1.76M impressions and 94,068 paid engagements.
3. Creative optimization: Find the top-performing creative
Follow and engagement reporting identified the best creative, which drew paid followers at $1.19 per follow with a 6.54% engagement rate.
The results
- $1.22 cost per paid follower, across the campaign
- 97% from prospecting, of paid followers came from the prospecting audience
- 94,068 paid engagements, from 1.76M impressions
- 5.33% ad engagement rate
- Top creative: 28,121 paid engagements, $1.19 cost per follow, 6.54% engagement rate