The challenge
4EG built its email list with written raffle tickets tied to prizes. It was manual and time consuming.
The raffle list covered only a small share of customers and said little about who they were.
4EG needed to market to new and returning guests differently across its 15 bars and restaurants in greater Chicago and Cincinnati.
The solution
1. Guest WiFi: Run a branded portal at every venue
4EG ran Adentro's Guest WiFi captive portal, customized for each location. Email collection rose right away, with no raffle tickets.
2. Customer Data: Build profiles with visits and demographics
Each email became a Customer Data profile holding visit history plus name, age, gender, and location from public information tied to the email.
Managers and marketing used the profiles to understand who their guests were.
3. Audience Segmentation: Separate lost guests from loyal ones
Adentro tracked each guest's visit patterns and flagged who was lost and who was loyal, so 4EG could market to each group differently.
4. Email Marketing: Trigger email from visit history
4EG built automated messages triggered by visit history, inviting guests back and rewarding repeat visitors.
Walk-Through Rate™ matched recipients to verified return visits. This is a measured association with return visits, not a randomized lift result.
The results
- 63,000+ contacts and profiles, collected through Guest WiFi
- 13,000+ returning customers, matched to verified visits after automated messages
- 20% walk-Through Rate™, email recipients matched to return visits
- 15 locations across two metro areas