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Customer retention

Give the next visit
a better chance.

Build more relevant follow-ups from the customer relationships you already have. Start with the visit, then make the next message matter.

Conceptual illustration · Customer retention

A practical place to start.

01 · Understand the opportunity

Recognize the guests who haven’t returned.

Start with the win-back article.

Explore 02 · Explore the evidence

Read the story behind the result.

Find a relevant customer example.

Explore 03 · Connect it to a campaign

Give the next visit a reason.

Explore visit-based retargeting.

Explore

Keep these in mind

A better starting point.

Start with the relationship.

A first-time guest and a long-time regular should not be treated as the same audience.

Make the message useful.

A relevant reason to return matters more than another reminder that you exist.

Decide what to measure.

Keep message response, observed return visits, and incremental impact distinct.

Explore customer retention.

55 resourcesCurated selection
Article

How to win back customers who visited once

Use visit context to plan a more relevant invitation back.

Originally published · 2020-01-29
Read article
ArticleHistorical

5 marketing strategies for pizza restaurants after COVID

A historical perspective on restaurant marketing during reopening.

Originally published · 2021-06-17
Read article
Customer story

Cinnabon

Cinnabon connects shopping center audiences to store-level visits

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Customer story

DIG

DIG connects advertising to online orders and restaurant visits

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Customer story

Taproom

Taproom connects Toast transactions to first-time guest marketing

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Customer story

Your Pie

Your Pie identifies one-time guests across 37 restaurants

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Customer story

Zinqué

Zinqué turns anonymous restaurant visits into owned contacts

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Customer story

Bowlero

Bowlero tests TikTok with audiences built from venue visitors

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Customer story

John Hardy

John Hardy connects digital OOH markets to measured store visits

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Customer story

Meow Wolf

Meow Wolf builds a guest database across five immersive venues

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Customer story

Puma

Puma connects back-to-school advertising to shopping center visits

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Customer story

Veronica Beard

Veronica Beard connects paid media to store visits in a two-store pilot

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Customer story

Express

Express connects a holiday campaign to store visits and online sales

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Customer story

Just Salad

Just Salad builds a contact base for a recurring-visit campaign

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Customer story

Dog Haus

Dog Haus refocuses social ads on pickup and delivery during COVID-19

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Customer story

Ruggles Green

Ruggles Green captures more contacts in one year than the prior six

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Customer story

Moxie's

Moxie's grows its TikTok following beyond existing guests

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Customer story

Dinex Group

Dinex Group builds restaurant-specific event audiences from guest visits

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Customer story

Pieology

Pieology franchisee connects guest capture, promotions, and feedback

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Customer story

Car wash group

A Tennessee car wash group uses visit counts to promote unlimited plans

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Customer story

Genuine Concepts

Genuine Concepts measures guest visits across a seven-brand restaurant group

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Make your next follow-up more relevant.

See how Adentro connects customer audiences, campaigns, and in-person measurement.

Explore Audience Segmentation