01
Know more store visitors
Build an eligible audience beyond checkout and loyalty records.
ADENTRO FOR APPAREL & FASHIONThe store visit ends.
The store visit ends.
The inspiration doesn’t have to.
Stay connected with eligible shoppers after they leave. Share a reason to come back, keep the store in the customer journey, and measure observed in-person response.
FROM IN-STORE DISCOVERY TO THE NEXT VISIT.
01Capture the connection
A new season.
STILLA REASON TO COME BACK
A new season.
A new point of view.
MADE FOR YOUR NEXT VISIT
02Share what’s new
A customer relationshipExample
JL
Jordan LeeIllustrative customer profile
- First observed visit
- Day 01
- Location
- Your Central location
- Relationship
- New visitor
- Marketing audience
- Eligible contacts
A visit becomes useful context.
03See the in-store response
Campaign → observed visitsSample report
Matched visitors
186Walk-Through Rate
7.5%2,480 people reached · Illustrative audience
Matched visitors by first return day.
Observed response—not a claim of incremental lift.
Observed response—not a claim of incremental lift.
Build an eligible audience from guest WiFi at participating stores.
A collection campaign connects with a visit-based audience—not an assumed purchase history. Illustrative experience; businesses, profiles, and demo data are fictional.
THE OPPORTUNITYA shopper doesn’t have to buy
A shopper doesn’t have to buy
for the relationship to begin.
WiFi can create a connection beyond the receipt. Build on the observed visit without guessing what someone browsed or bought.
02
Keep the store top of mind
Share newness and local experiences with past visitors.
03
Connect digital media to stores
Review observed store visits after supported exposure.
PUT THE RELATIONSHIP TO WORKThe right next step starts
The right next step starts
with the visit.
Explore a few ways to turn customer context into a more relevant invitation.
A REAL-WORLD MOMENT. A RELEVANT CAMPAIGN.
NEW COLLECTION
Turn a past visit into a timely invitation.
Bring a new collection to people who already know your stores. Use visit history to build the audience, then let your brand do the talking.
Review observed store returns.
STILLILLUSTRATIVE CAMPAIGN
A fresh perspective. In store now.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible past store visitorsJLSMAKTREligible audience
LOCAL STORE MOMENT
Give the nearby store a place in the message.
Keep an event or store experience relevant to an audience connected to that location.
Compare observed location response.
STILLILLUSTRATIVE CAMPAIGN
See what’s new in your neighborhood.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible visitors to the selected storeJLSMAKTREligible audience
RECONNECT
Bring the brand back into the conversation.
Use a business-appropriate recency rule to reconnect with eligible past visitors.
See visits after the campaign.
STILLILLUSTRATIVE CAMPAIGN
Something worth coming back for.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Past visitors outside the chosen windowJLSMAKTREligible audience
Fictional campaign examples. Audience eligibility, permissions, and supported channels depend on the setup.
THE CONNECTED VIEWKeep the message expressive.
Keep the message expressive.
Keep the measurement grounded.
A campaign can look and feel like your brand while using a clear visit-based audience. Evaluate the observed response without turning an in-store visit into an assumed purchase.
01
Visit-based audience
Use observed recency, frequency, and location.
02
Brand-led campaign
Bring your own creative to a supported channel.
03
Clear outcomes
Separate observed visits from matched transaction results.
Campaign → observed visitsSample report
Matched visitors
186Walk-Through Rate
7.5%2,480 people reached · Illustrative audience
Matched visitors by first return day.
Observed response—not a claim of incremental lift.
Observed response—not a claim of incremental lift.
Illustrative report. All numbers are sample data, not customer results.
CUSTOMER STORY
Veronica Beard
The result goes beyond the online interaction.
Veronica Beard’s published Adentro case study reports a 29:1 return on ad spend alongside walk-through measurement.
Read the customer story29:1reported return on ad spendReported results from the customer’s measured program.
FIT YOUR EXISTING SETUP
An in-store signal for the broader customer journey.
Supported data connections can complement your existing CRM and loyalty tools. Item-level preferences, sizes, and purchase histories require separate data—not inference from WiFi.
Talk through your setupYour guest WiFiSupported setup
Your customer toolsSupported connections
Your marketing goalsShared measurement plan
THE PRODUCTS BEHIND THE SOLUTIONOne connected platform.
One connected platform.
A practical place to start.
A FEW THINGS TO KNOWGood questions.
Good questions.
Clear answers.
Can Adentro tell us which products a shopper looked at?
Not from WiFi visit data. Product interest, size, and item-level purchase information require separate, appropriately supported data sources.
Do we need to change the way our campaigns look?
No. Audience and measurement capabilities support the campaign; they do not replace your brand’s creative direction.
Can we report store sales from these campaigns?
Only where supported transaction data and matching are available. Keep those sales outcomes separate from observed visits and do not imply every visit becomes a sale.
LET’S MAKE THE NEXT VISIT COUNTGive the next collection
Give the next collection
a more connected audience.
See how Adentro can support your store audiences and in-person campaign measurement.