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Customer data

Know more about the people
behind the visits.

Explore how guest connections and visit history can add context to the customer data you already have.

Conceptual illustration · Customer data

A practical place to start.

01 · Understand the connection

See what guest WiFi adds to the picture.

Read about WiFi and point-of-sale data.

Explore 02 · Explore customer evidence

See how an audience takes shape.

Read the Zinqué customer story.

Explore 03 · Connect it to the product

Give customer data more context.

Explore Customer Data.

Explore

Keep these in mind

A better starting point.

Add context, not noise.

Look for information that helps your team understand the relationship, not simply another field to collect.

Keep permission in view.

An identified visit and permission to send marketing are different things. Keep both clear.

Make the data useful.

Connect the customer picture to the audiences and decisions your team actually works with.

Explore customer data.

54 resourcesCurated selection
Article

WiFi is the perfect partner for your POS system

See how guest connections can complement purchase data.

Originally published · 2019-08-27
Read article
Customer story

Cinnabon

Cinnabon connects shopping center audiences to store-level visits

Read story
Customer story

DIG

DIG connects advertising to online orders and restaurant visits

Read story
Customer story

Taproom

Taproom connects Toast transactions to first-time guest marketing

Read story
Customer story

Your Pie

Your Pie identifies one-time guests across 37 restaurants

Read story
Customer story

Zinqué

Zinqué turns anonymous restaurant visits into owned contacts

Read story
Customer story

Bowlero

Bowlero tests TikTok with audiences built from venue visitors

Read story
Customer story

John Hardy

John Hardy connects digital OOH markets to measured store visits

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Customer story

Meow Wolf

Meow Wolf builds a guest database across five immersive venues

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Customer story

Puma

Puma connects back-to-school advertising to shopping center visits

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Customer story

Veronica Beard

Veronica Beard connects paid media to store visits in a two-store pilot

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Customer story

Express

Express connects a holiday campaign to store visits and online sales

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Customer story

Just Salad

Just Salad builds a contact base for a recurring-visit campaign

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Customer story

Dog Haus

Dog Haus refocuses social ads on pickup and delivery during COVID-19

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Customer story

Ruggles Green

Ruggles Green captures more contacts in one year than the prior six

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Customer story

Moxie's

Moxie's grows its TikTok following beyond existing guests

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Customer story

Dinex Group

Dinex Group builds restaurant-specific event audiences from guest visits

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Customer story

Pieology

Pieology franchisee connects guest capture, promotions, and feedback

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Customer story

Car wash group

A Tennessee car wash group uses visit counts to promote unlimited plans

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Customer story

Genuine Concepts

Genuine Concepts measures guest visits across a seven-brand restaurant group

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Build a more useful customer picture.

See how Adentro connects customer audiences, campaigns, and in-person measurement.

Explore Customer Data