The challenge
Meow Wolf runs five venues in Las Vegas, Grapevine, Denver, Houston, and Santa Fe.
A guest who buys a ticket and a guest who attends are not always the same person, so the team needed contacts from the people actually on site.
The solution
1. Guest WiFi: Capture contacts at every venue
Guest WiFi captured guest contacts across all five Meow Wolf locations, creating a contact opportunity for each connecting attendee.
2. Customer Data: Keep guest records in one place
Customer Data turned each connection into a guest profile held centrally across the portfolio. Collection grew as the venue network matured.
The results
- 199,770 contacts captured, over 16 months
- 21,928 recent contacts, in the last 30 days, a 35% increase over the prior 30 days
- 12,486 contacts per month on average