Name the outcome.
Reach, observed visits, and sales answer different questions. Pick the one the campaign is meant to address.
Marketing measurement
Look beyond the click.
Understand the visit.
Get clearer about what your marketing reached, what happened in person, and what each result can tell you.
A practical place to start.
01 · Get clear on the metric
Understand what a Walk-Through measures.
Explore Walk-Through Rate.
Explore 02 · Read the evidenceKeep each result in its business context.
Explore customer measurement stories.
Explore 03 · Inspect the dataLook at the trend and its limitations.
Explore the historical traffic report.
ExploreKeep these in mind
A better starting point.
Keep the period visible.
Show the measurement window, comparison, and available population alongside the result.
Separate attribution from lift.
A campaign-linked visit is not by itself proof that the campaign caused an additional visit.
Explore marketing measurement.
Buffalo Wild Wings
Buffalo Wild Wings franchise group captures contacts at $0.35 each and reports 5:1 ROAS
Read storyCircuit of the Americas
Circuit of the Americas converts race-weekend WiFi into $500K+ in sponsorship revenue
Read storyPrimanti Bros.
Primanti Bros. turns restaurant contacts into audiences and measured advertising
Read storyNational grocery chain
An upscale grocery chain measures incremental visits with a holdout test
Read storyTAO Group Hospitality
TAO Group Hospitality captures visits beyond reservation and website systems
Read storyVeronica Beard
Veronica Beard uses a two-store pilot to measure visits against paid exposure
Read storyNational coffee chain: reacquiring lost customers
A national coffee chain measures the return from lapsed guests
Read storyNational coffee chain: loyalty app sign-ups
A national coffee chain recruits app users from observed coffee habits
Read storyRuth's Chris Steak House
Ruth's Chris franchisee grows from a one-store test to nine restaurants
Read storyHill Country Barbecue Market
Hill Country Barbecue Market replaces comment cards with event-ready audience data
Read storyFour Entertainment Group
Four Entertainment Group turns raffles into visit-based customer outreach
Read storyAnthony's Coal Fired Pizza
Anthony's Coal Fired Pizza automates win-back for a two-person marketing team
Read storyApple Valley Mountain Village
Apple Valley Mountain Village measures four businesses on one property
Read storyRenowned New England pizzeria
A New England pizzeria moves from dine-in to delivery-focused marketing
Read storyWomen's apparel and accessories retailer
A national apparel retailer recognizes shoppers its CRM missed
Read storyPinheads Bowling Center
Pinheads gives different entertainment customers different reasons to return
Read storyThe Tavern Restaurant Group
The Tavern Restaurant Group makes event emails and feedback manageable
Read storyCoyote Ugly Saloon
Coyote Ugly uses real visitors to evaluate creative and acquisition cost
Read storyJim Butler Chevrolet
Jim Butler Chevrolet converts showroom traffic into higher-volume leads
Read storyLas Palapas Leon Springs
Las Palapas automates marketing for an owner-managed franchise location
Read storyMax Brenner Chocolate
Max Brenner converts a tourist-heavy location into an addressable guest audience
Read storyNational Customer Foot Traffic Report, 2021–2022
Explore the historical dataset and its methodology.
Final edition · 2022-05-04
Explore the archive No matches this time.
Try a broader phrase or remove a filter.
Bring real-world response into the discussion.
See how Adentro connects customer audiences, campaigns, and in-person measurement.