The challenge
Andrew Voirol's agency sold marketing to restaurants and needed offline conversion measurement against its digital campaigns.
Clients collected contacts manually, through comment cards and fishbowls of business cards.
Slow responses to online complaints meant a worse experience for guests.
The solution
1. Guest WiFi: Replace the fishbowl with WiFi sign-ups
Clients' guests traded their email for access through a branded Guest WiFi portal.
Each connection recorded the visit and built a Customer Data profile, so client lists kept growing with current information.
2. Email Marketing: Send timed offers based on visit data
Audience Segmentation let Andrew identify guests who had not visited for some time, and Email Marketing sent them a timed offer to come back.
Birthday emails went out the same way.
3. Feedback alerts: Address problems before they become reviews
For some clients, Andrew used Adentro to request feedback and receive real-time alerts about bad experiences.
Clients fixed issues before they became bad reviews, and positive experiences were directed to preferred review sites.
4. Walk-Through Rate™: Show clients the return on their marketing
Walk-Through Rate™ showed Andrew how many customers came back after an email, giving him visit-based proof for his clients.
The results
- 33% higher star ratings, average increase for clients, by the owner's estimate, not a controlled finding
- Positive feedback increased after implementing Adentro
- Certified Adentro partner since 2017