01
See observed visit patterns
Understand recency and frequency for identified shoppers.
ADENTRO FOR GROCERY & SUPERMARKETSBe part of
Be part of
their next grocery trip.
Build a clearer view of who visits and who returns. Reach eligible past shoppers with relevant campaigns, and bring observed store response into your marketing decisions.
THE NEXT TRIP STARTS WITH A BETTER CONNECTION.
01Know the visitor
Your next
NORTHLINE MARKETA REASON TO COME BACK
Your next
fresh find.
MADE FOR YOUR NEXT VISIT
02Make the local invitation
A customer relationshipExample
JL
Jordan LeeIllustrative customer profile
- First observed visit
- Day 01
- Location
- Northline · Central
- Relationship
- New visitor
- Marketing audience
- Eligible contacts
A visit becomes useful context.
03Measure the next trip
Campaign → observed visitsSample report
Matched visitors
186Walk-Through Rate
7.5%2,480 people reached · Illustrative audience
Matched visitors by first return day.
Observed response—not a claim of incremental lift.
Observed response—not a claim of incremental lift.
Grow an eligible shopper audience through participating guest WiFi.
Use visit patterns to inform the next invitation—not to infer what’s in the basket. Illustrative experience; businesses, profiles, and demo data are fictional.
THE OPPORTUNITYA weekly trip.
A weekly trip.
A relationship worth understanding.
A loyalty record and an observed visit answer different questions. Bring visit context into the way you plan audiences and measure campaigns.
02
Reconnect with past shoppers
Reach an eligible audience with a relevant local invitation.
03
Test the in-store response
Review attributed visits, or explore a suitable controlled study to measure lift.
PUT THE RELATIONSHIP TO WORKThe right next step starts
The right next step starts
with the visit.
Explore a few ways to turn customer context into a more relevant invitation.
A REAL-WORLD MOMENT. A RELEVANT CAMPAIGN.
THE NEXT TRIP
Give familiar shoppers a fresh reason to stop in.
Share a timely store update with eligible past visitors and give them a fresh reason to plan their next trip.
Review observed return visits.
NORTHLINE MARKETILLUSTRATIVE CAMPAIGN
Fresh ideas for your next stop.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible past shoppersJLSMAKTREligible audience
LAPSED SHOPPERS
Notice when the pattern changes.
Choose a recency window that makes sense for your stores and use it to build an eligible audience.
Observe visits after supported exposure.
NORTHLINE MARKETILLUSTRATIVE CAMPAIGN
Good things are growing here.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Past visitors outside a selected windowJLSMAKTREligible audience
LOCAL STORES
Keep the campaign close to the customer.
Use the participating store as context for audience selection and reporting.
Compare observed store response.
NORTHLINE MARKETILLUSTRATIVE CAMPAIGN
Your neighborhood. Something fresh.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible visitors by storeJLSMAKTREligible audience
Fictional campaign examples. Audience eligibility, permissions, and supported channels depend on the setup.
THE CONNECTED VIEWMove from a campaign result
Move from a campaign result
to a better next question.
Observed visits can show what happened after exposure. A properly designed holdout study can help test how much of the response was incremental.
01
Define the question
Choose the audience, outcome, and measurement window.
02
Choose the method
Distinguish standard attribution from a controlled study.
03
Interpret the result
Keep the result tied to the study’s scope and limitations.
An incrementality studyConcept
Did the campaign change behavior?
Exposed group
Eligible shoppers included in the campaign.
Holdout group
A comparable group held out of the campaign.
Compare visit frequency.
Separate measured lift from observed response.
Separate measured lift from observed response.
Study design illustration only. Eligibility, controls, duration, and analysis require a separately agreed measurement plan.
Conceptual study diagram, not an actual experiment or a default reporting feature.
CUSTOMER STORY
National grocery chain
Test whether the next trip was incremental.
A three-week holdout study reported higher visit frequency among the exposed shopper groups.
Read the customer story10%visit-frequency lift among shoppers with two visits in the prior 60 daysAnonymous three-week grocery study. Casual shoppers showed 6% lift. This is separate from the named customer brands above.
FIT YOUR EXISTING SETUP
Visit context. Not an assumed shopping basket.
Use supported POS matching when transaction outcomes are part of the program. WiFi data alone does not reveal purchases, household characteristics, or product preferences.
Talk through your setupYour guest WiFiSupported setup
Your customer toolsSupported connections
Your marketing goalsShared measurement plan
THE PRODUCTS BEHIND THE SOLUTIONOne connected platform.
One connected platform.
A practical place to start.
Customer Data
Bring visit history into the customer picture.
Explore the productAudience Segmentation
Make the next message more relevant.
Explore the productRetargeting
Reach eligible past visitors again.
Explore the productWalk-Through Rate
Connect supported campaigns to observed visits.
Explore the productA FEW THINGS TO KNOWGood questions.
Good questions.
Clear answers.
Is the grocery case study about Gelson’s?
The published study identifies its customer only as a national grocery chain. Its results should not be attributed to Gelson’s or another named brand.
Does visit measurement replace loyalty or basket data?
No. It adds observed visit context. Loyalty membership and transaction details require their own supported data sources and matching.
Can every campaign include a holdout study?
Not automatically. Audience size, setup, study design, and available data affect whether a controlled test is appropriate. Review those requirements before planning a lift claim.
LET’S MAKE THE NEXT VISIT COUNTMake the next trip
Make the next trip
part of a clearer picture.
Explore a visit-based audience and measurement program for your stores.