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Resources

Better ideas.
More reasons to come back.

Explore customer stories, practical marketing advice, and research for businesses with a front door.

Practical advice. Customer stories. Research you can explore.

Customer retentionArticle

Give one-time guests a reason to return.

A practical starting point for finding lapsed customers and planning a relevant follow-up.

Original article · January 29, 2020

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Customer story · COTA

A connection that creates sponsor value.

Explore how sponsored guest WiFi became part of the event experience.

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Research archive · 2021–2022

A look back at foot traffic.

Historical data, coverage dates, and the method behind the report.

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Start with what you want to improve.

01

Know your customers

Start with better customer context.

02

Bring customers back

Build on the visits you already have.

03

Measure your marketing

Look beyond the click.

04

Create sponsor value

Explore the audience opportunity.

Find your next useful read.

Browse by topic, format, or the business you’re in.

57 resourcesCurated selection
Article

How to win back customers who visited once

Use visit context to plan a more relevant invitation back.

Originally published · 2020-01-29
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Article

WiFi is the perfect partner for your POS system

See how guest connections can complement purchase data.

Originally published · 2019-08-27
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ArticleHistorical

5 marketing strategies for pizza restaurants after COVID

A historical perspective on restaurant marketing during reopening.

Originally published · 2021-06-17
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Customer story

Cinnabon

Cinnabon connects shopping center audiences to store-level visits

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Customer story

DIG

DIG connects advertising to online orders and restaurant visits

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Customer story

Taproom

Taproom connects Toast transactions to first-time guest marketing

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Customer story

Your Pie

Your Pie identifies one-time guests across 37 restaurants

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Customer story

Zinqué

Zinqué turns anonymous restaurant visits into owned contacts

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Customer story

Bowlero

Bowlero tests TikTok with audiences built from venue visitors

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Customer story

John Hardy

John Hardy connects digital OOH markets to measured store visits

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Customer story

Meow Wolf

Meow Wolf builds a guest database across five immersive venues

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Customer story

Puma

Puma connects back-to-school advertising to shopping center visits

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Customer story

Veronica Beard

Veronica Beard connects paid media to store visits in a two-store pilot

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Customer story

Express

Express connects a holiday campaign to store visits and online sales

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Customer story

Just Salad

Just Salad builds a contact base for a recurring-visit campaign

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Customer story

Dog Haus

Dog Haus refocuses social ads on pickup and delivery during COVID-19

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Customer story

Ruggles Green

Ruggles Green captures more contacts in one year than the prior six

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Customer story

Moxie's

Moxie's grows its TikTok following beyond existing guests

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Customer story

Dinex Group

Dinex Group builds restaurant-specific event audiences from guest visits

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Customer story

Pieology

Pieology franchisee connects guest capture, promotions, and feedback

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Customer story

Car wash group

A Tennessee car wash group uses visit counts to promote unlimited plans

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Customer story

Genuine Concepts

Genuine Concepts measures guest visits across a seven-brand restaurant group

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