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How Adentro Works

Adentro is a marketing platform that pairs with your in-store guest WiFi to fuel an all-in-one marketing solution that's easy to use and offers customer data collection, in-store analytics, customer segmentation based on visit behavior, email marketing, paid advertising, and offline attribution.

Add Adentro to your guest WiFi in your physical location:

Setting up Adentro can be as simple as adjusting the configurations on your existing WiFi access points. Our support team makes installation a breeze, with the majority of our clients up and running within three business days.


Start collecting in-store customer data:

Adentro tracks customers who sign on to your in-store WiFi, plus we can also identify anyone who’s previously connected to an Adentro network at any of the thousands of other merchants we serve. And with a growing first-party network of 50M+ consumers, your marketing opportunities just got a whole lot richer.


Get to know your in-store shoppers:

Adentro gives you the power to build your CRM and understand your in-store shoppers like never before. Learn about visit frequency, dwell time, peak hours, demographic breakdowns and more — all at the click of a button within your reporting dashboard.


Leverage your in-store customer data for marketing:

Whether you want to send first-time visitors a welcome email or retarget your in-store shoppers with online advertising, the customer data you’ve captured with Adentro helps fuel your marketing efforts leading to stronger campaign performance and ROI.


Measure the impact of your marketing on foot traffic:

Marketing through Adentro allows you to see both the online AND in-store conversions (Walk-Throughs) driven by your efforts across email, paid social, and programmatic display. Our real-time omnichannel attribution finally gives you visibility into the full 360° impact of your advertising. Oh, and did we mention that our average cost per Walk-Through last year was under $7 across ALL industries?


Industries we serve:

and any other business wanting more visibility into their in-store customers.

Event Venues

Why Adentro...

Real people,
not digital proxies:

If you run a business with physical locations, you want to target people who actually walk in, not people who just ‘click’ and ‘like’ your content. Adentro's people-centric targeting is based on real customers who visit your business rather than digital approximations.

Optimize for
bottom-line results:

Online success criteria such as ‘clicks’ or ‘likes’ can be very misleading when your goal is store visits. Optimizing for Walk-Throughs rather than click-throughs improves campaign performance by more than 4x on average. And with Adentro you can measure performance across campaigns and platforms.

Directly measure
in-store impact:

Digital marketing may be the best way to reach new customers. But the only way to determine if it worked is to measure in-store results. Adentro is the only solution that can tell you if a customer saw your ad before walking in, at any scale, in any location.

lifetime value:

Advertising is expensive. You want to make sure new customers become loyal customers. Adentro is the only platform built to maximize the lifetime impact of your marketing budget. One platform to bring them in and bring them back.

“Adentro has given us a way to reach customers we may not have otherwise been able to, and connect our digital campaigns with measurable in-store results.”

— Lisa Regelman, Director of Digital Engagement and Loyalty, Peet’s Coffee

Schedule a
personal demo

We’ll walk you through everything you ever wanted to know about Walk-Through Marketing.

Here’s a preview of what it can do:

  • Connect online marketing with in-store results
  • Measure actual store visits instead of website clicks
  • Collect guest contacts and track behavior with guest WiFi
  • Optimize ads using audiences that reflect customers
  • Bring in more customers, more often