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As of September 2021, Zenreach is now operating as Adentro. Click for more details.

Adentro for Retailers

Using marketing to drive customers to your physical location doesn't have to be the mystery it once was. Adentro is a WiFi-powered marketing solution for retailers that connects your online marketing efforts to the in-store customer experience. Not only are you able to target customers based on their store visit behavior, you're also able to measure the impact of your marketing by how many customers it drove in-store, allowing you to optimize for bottom line results.

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Retarget active shoppers

Stay top of mind with shoppers while the consideration window is open. Adentro passively recognizes the visitors to your store via your guest WiFi network, allowing you to precisely retarget them with digital campaigns to bring them back for future purchase. Measuring the performance of your retargeting campaigns with actual customer Walk-Throughs means no more guesswork — only full visibility into campaign effectiveness.

Connect with walk-bys

Adentro visit detection allows you to recognize potential customers who are literally walking right past your store. Combine location behavior with profile characteristics to reach the people already nearby who are most likely to walk in and buy.

Attract new customers

Improve digital ad performance with lookalike audiences based on the customers who actually walk into your stores. Adentro seamlessly captures customer contact information via your guest WiFi network and allows those contacts to fuel your seed audiences for campaigns. Adjusting audiences to reflect local differences store by store can dramatically improve return on ad spend.

Powerful customer understanding

Adentro is the analytics dashboard for your physical store. Knowing when customers visit, how long they stay, and what brought them in adds new dimension to your insights. Combined with integrated sources of data from point-of-sale, loyalty, and other on-premise systems, Adentro gives you a more complete picture of your customers than ever before.

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