Restaurants
The median brand paid $4.11 per attributed 28-day visit. The middle half paid between $1.99 and $7.07. Full-service brands clustered tightest at $2.76.
FREE REPORT · EDITION 1 · 2025 DATA
The Store Visit
Benchmark.
What restaurant and retail brands pay per attributed store visit. We took every campaign measured through Adentro in 2025, 53 brands and 1.4 million attributed visits, and worked out the cost per visit brand by brand. The medians, the ranges, and the six things to check before you compare your own number.
ADENTRO / THE STORE VISIT BENCHMARK↗
EDITION 1 · 2025What a visit
costs.
53 brands. 204 campaigns.
1.4M attributed visits.
Cost per attributed visit2025
MEDIAN BRAND, 28-DAY WINDOWBar = middle 50% of brands
From the report, section 2.Retail varies far more than restaurants.
Brand-weighted · Media spend only · USD
Median cost per attributed visit for restaurants, retail and venues
How much a 7-day read overstates the cost against a 28-day read
Six things to check before comparing your own number
WHAT YOU’LL TAKE AWAY
A number with a range behind it.
Every figure in the report is a median across brands, with the middle 50% shown beside it. Here is what the headline rows say.
Retail
The median brand paid $4.59, with a middle half from $2.78 to $21.87. Grocery sits at the low end and apparel and jewelry at the high end.
Attribution windows
The same restaurant campaigns cost $6.24 per visit at 7 days and $4.11 at 28 days. About four in ten attributed visits arrive after the first week.
HOW IT WAS BUILTWhat sits behind
What sits behind
the numbers.
The methodology is in the report, not in an appendix. The short version:
Sample53 brands (38 restaurant, 10 retail, 5 venue), 204 campaigns, $1.70 million in media spend and 1,440,592 attributed 28-day visits, January to December 2025.
MethodEach brand’s cost is its total media spend divided by its total attributed visits. Every published number is a median or quartile across brands, each weighted equally. Nothing is published on fewer than five brands.
MeasureAn attributed visit is a known guest’s device seen at a participating location for at least three minutes after seeing a campaign’s ad, credited to the last campaign seen. It is not a measure of visits the ad caused.
ATTRIBUTION WINDOWS
$6.24 at 7 days.
$4.11 at 28 days.
MEDIAN RESTAURANT BRANDSame brands, same spend
Judging a campaign after one week makes each visit look 52% more expensive than it is. Match windows before you compare.
For the people who plan with numbers. Built for marketing and operations leaders at multi-location restaurant, retail and venue brands.
MADE TO BE USED
Start with the number for your industry.
Then check your audience mix, attribution window and measurement coverage against the six-point checklist before you put your number next to ours.
A FEW DETAILSBefore you
Before you
get started.
What will I receive?
A 12-page PDF: executive findings, cost-per-visit tables by industry and restaurant subgroup, audience and year-over-year comparisons, the 7-day versus 28-day analysis, a six-point comparison checklist, and the full methodology.
Whose data is this?
Aggregated results from brands that measured store visits through Adentro in 2025. No brand is named and no brand can be identified. Nothing is published where fewer than five brands sit behind a number.
Do I need Adentro to use it?
No. The report is written so you can compare your own cost per visit from any measurement provider, as long as you line up the attribution window and audience mix first. The checklist shows you how.
Why 2025 only?
It is the last complete year of data. Comparing a full year to a full year keeps seasonality out of the medians. Adentro changed its attribution rule in January 2026, so 2026 results will be published as a separate series.
How will I get it?
Enter your email and we’ll send you a link to the report. The link works for 30 days. No account, no second form, no call required.
PDF report · 12 pages · Methodology includedWhat a store
What a store
visit costs.
Send me the report
One email. No demo required.