01
See who showed up
Match eligible ad exposure with observed visits at participating locations.
MEASURE / WALK-THROUGH RATESee which ads reached customers
See which ads reached customers
who came through your doors.
Clicks tell you who responded online. Walk-Through Rate shows what share of your eligible ad audience was later observed at your locations—so the report doesn’t stop at the screen.
THE MEASUREMENT DOES NOT END AT THE CLICK.Product illustration
GOOD DAY COFFEE / CAMPAIGN REPORT
Sample reportA return worth measuring.
Eligible exposed audience2,480people reached by the campaign
Matched visitors186observed after ad exposure
Walk-Through Rate7.5%matched visitors ÷ exposed audience
Matched visitors by first observed return dayIllustrative week
40200
WiFi-based visit signal · Example reporting window and rules
Illustrative product experience. Fictional people, businesses, interfaces and data.
A digital impression. An observed visit. One connected view.
THE OPPORTUNITY
Your media report shouldn’t end at the click.
Bring observed visits into the same conversation as your campaign results.
02
Compare on the same terms
Use a shared visit measure across supported campaigns, channels, audiences, and locations.
03
Add sales where the data supports it
Bring in supported POS transactions for a fuller view of the result.
01 / A REAL-WORLD ANSWER TO A DIGITAL QUESTION.
Put a real-world outcome next to the impression.
Walk-Through Rate is the share of an eligible ad-exposed audience later observed visiting a participating location. It adds an in-person measure alongside impressions, clicks, and online conversions.
CONNECT EXPOSURE AND OBSERVED VISITS.Product illustration
MATCHED VISITORS186
÷People in the exposed audience later observed visiting.
EXPOSED AUDIENCE2,480
=Eligible people reached within the example campaign.
WALK-THROUGH RATE7.5%
A physical-world outcome alongside your media metrics.
186 ÷ 2,480 × 100 = 7.5% · Illustrative calculation, not a performance claim
Count matched people consistently with the eligible exposed audience. Apply actual reporting rules and window; do not substitute raw visit events for unique visitors.
02 / ONE SHARED MEASURE. MORE USEFUL COMPARISONS.
See where the response looks different.
A campaign can land differently from one market to the next. Where there’s enough comparable data, review visit response by campaign and location to help decide what deserves another look.
COMPARE THE IN-PERSON RESPONSE.Product illustration
GOOD DAY COFFEE / CAMPAIGN REPORT
Sample reportA return worth measuring.
Eligible exposed audience2,480people reached by the campaign
Matched visitors186observed after ad exposure
Walk-Through Rate7.5%matched visitors ÷ exposed audience
Matched visitors by first observed return dayIllustrative week
40200
WiFi-based visit signal · Example reporting window and rules
GOOD DAY COFFEE / CAMPAIGN REPORT
Sample reportPaid social · in-person response
Eligible exposed audience1,600people reached by the campaign
Matched visitors128observed after ad exposure
Walk-Through Rate8%matched visitors ÷ exposed audience
Matched visitors by first observed return dayIllustrative week
40200
WiFi-based visit signal · Example reporting window and rules
GOOD DAY COFFEE / CAMPAIGN REPORT
Sample reportProgrammatic · in-person response
Eligible exposed audience880people reached by the campaign
Matched visitors58observed after ad exposure
Walk-Through Rate6.59%matched visitors ÷ exposed audience
Matched visitors by first observed return dayIllustrative week
157.50
WiFi-based visit signal · Example reporting window and rules
Illustrative product experience. Fictional people, businesses, interfaces and data.
CUSTOMER STORY / PUMAThe result did not
The result did not
stop at the impression.
Puma’s published Adentro case study reports 4,996 visits and a 5.63:1 return on ad spend for the measured program.
Read the customer story4,996
visits reported in the measured program
5.63:1reported return on ad spend
PumaPublished customer result · Not a claim of incremental lift
HOW IT WORKS
From ad exposure to an observed visit.
Reach your audience
Run a campaign through a supported advertising channel.
Observe the visit
Adentro uses qualifying WiFi-based signals at participating locations.
Bring it into the report
Review matched visitors and Walk-Through Rate alongside your media metrics.
See the visit. Understand what it tells you.
Walk-Through Rate measures observed visits after ad exposure. It doesn’t tell you, on its own, how many visits would have happened anyway. A controlled test can help answer that question.
Explore integrationsA FEW MORE DETAILSGood questions.
Good questions.
Clear answers.
What is Walk-Through Rate?+
It’s the share of an eligible ad-exposed audience later observed at a participating location, under Adentro’s reporting rules.
How is it different from click-through rate?+
Click-through rate measures clicks on an ad. Walk-Through Rate uses observed physical visits after ad exposure.
Does it prove incremental sales?+
Not on its own. Walk-Through Rate connects exposure and observed visits. Transaction matching can add sales data; a well-designed controlled test is needed to assess incremental lift.
LET’S CONNECT
See the in-person response your ad dashboard is missing.
Explore the sample report, then let’s talk about measurement at your locations.
Book a demoExplore the sample report