1 Letterman Drive
Building C, Suite 3500
San Francisco, CA 94129
Despite the significant growth ecommerce has seen over the past few years, more than 80% of purchases still happen offline. Which presents a problem for real-world businesses that have no way to connect their online marketing investments with in-store results.
Without a way to measure results, brick-and-mortar merchants are operating decades behind their online counterparts. We created Adentro to level the playing field.
Online merchants use a digital ‘cookie’ to close the loop from impression to purchase with key metrics like the click-through rate. Adentro gives merchants with physical locations the same transparency, allowing them to measure the effectiveness of their online marketing with the Walk-Through Rate. By understanding the bottom-line impact of their marketing, they can make smarter decisions and run more successful businesses.
“Even though you’d expect ecommerce to make up the majority of consumer spend, more than 80% of purchases still take place offline. The challenge businesses face is bringing the online audience into their store locations and I believe Adentro is uniquely positioned to help brands drive growth at their physical locations.”
SVP of Engineering
“Creating innovative technology to connect the physical and digital worlds on a global scale is something that’s exciting to be part of. And the application of that technology to enable our customers to grow and succeed is what makes it all worthwhile.”
VP of Operations
“Adentro helps to solve an age old question for Brick and Mortar marketers: 'how do I know what my online dollars are doing for my in store sales?' Working with such an innovative product is both challenging and rewarding - it's energizing to be surrounded by a team that has bold ideas and delivers high performance.”
VP of Finance
“Adentro is creating a new category of marketing for retail merchants. We bring best-in-class marketing capabilities to brick-and-mortar and omni-channel merchants alike, driving the complete marketing funnel from targeting to media performance optimization to measurement and attribution. The modern retail merchant shouldn't run marketing without it.”
VP of Customer Success
“Measuring in store traffic isn’t just about tracking a visit, there’s so much more visibility with the technology Adentro provides for Brick and Mortar businesses to understand their customers behavior. With Adentro’s WiFi technology, you have a level of an understanding that you can more effectively drive growth through measurement, acquisition, and personalization, along with an opt-in audience network to target. Adentro makes it simple for any business.”
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