Adentro Website Privacy Policy

Last Updated: December 1st, 2024 

Adentro (“Adentro“, “we“, “our“, or “us“) operates a Wi-Fi and marketing service that our customers use to help operate their in-store Wi-Fi networks and to understand and communicate with their customers.  The WiFi services are covered by a separate Adentro Wi-Fi Privacy Policy.  The purpose of this Privacy Policy is to explain how we collect, use, disclose, and protect information from or about you that we collect through or in connection with our marketing website, https://adentro.com, and our related marketing activities (collectively referred to herein as the “Website”).  

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE WEBSITE.

Table of Contents 

This Privacy Policy contains the following sections:

• Information We Collect About You 

• How We Use Your Information 

• Disclosure of Your Information 

• Online Analytics and Advertising 

• Security, Retention, and Transferring Your Information 

• Your Rights and Choices 

• Notice to California Residents 

• Links to Third Party Sites 

• Our Policy Towards Children 

• Changes to This Policy 

• Contact Information 

INFORMATION WE COLLECT ABOUT YOU 

Information You Provide Directly to Us 

We collect information about you when you voluntarily submit it directly to us when you access or use our Website. This can include information you provide to us when:  

• You sign up for a demo

• Fill out an online form  

• Correspond with us via the Website (including through our virtual chatbot), phone, email or otherwise

• Subscribe to our mailing lists, newsletters, or other forms of marketing communications

• Respond to or participate in surveys, sweepstakes, or contests

• Attend our conferences or events, or otherwise interact with us at other conferences or events

The types of data we collect directly from you include:

• First and last name  

• Contact information (e.g., email address, postal address, phone number)

• Professional information (e.g., company or organization name, job title)

• Marketing preferences, such as records of your requests to opt out of marketing communications  

• Any other information you choose to directly provide to us in connection with your use of the Website  

If you choose not to provide certain information, we may not be able to respond to certain of your requests.

Information We Collect Automatically 

When you use our Website, we and our vendors (who are other parties that perform services on our behalf) automatically collect certain information about your device and how you use the Website, including your IP address, browser type, browser language, operating system, the state or country from which you accessed the Website, software and hardware attributes (including device IDs), referring and exit pages and URLs, platform type, the number of clicks, files you download, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the Website, error logs, and other similar information. From your IP address, we may be able to infer your general location (e.g., city/state or postal code).  From your contact information we additionally may augment your information with demographic details such as age, gender, and income range, and information from LinkedIn and other social networks.

To collect this information, we and our service providers may use “cookies” or similar tools that track, measure, and analyze the behaviors and usage patterns of our users. Cookies are small data files that can be stored on your browser and device so we can recognize you when you return. We use cookies for analytics and advertising purposes, to deliver certain features of the Website, to help us understand how users engage with the Website, and to improve your experience. You may set your web browser to notify you when you receive a cookie and to accept or refuse certain cookies. However, if you elect not to accept cookies, some functionality and areas of the Website may be restricted or inaccessible. To learn how to manage your cookies, please follow the instructions from your specific browser, or if accessing the Website via a mobile device, refer to the manufacturer’s instructions.

For more details, please refer to the “Online Analytics and Advertising” section below.

Information We Collect from Others 

From time to time, we may collect information about you from other sources, including marketing vendors, survey providers, data enhancement services, social media, conferences, and other industry events or other purposes that we explain to you at the time of collection, to the extent permitted by applicable law. We use this information for the purposes described in this Privacy Policy, including to supplement the information that we collect directly or automatically from you in order to derive your possible interests and provide more relevant experiences for you and improve our Website, analytics, and advertising.

HOW WE USE YOUR INFORMATION 

We may use your information for various purposes, depending on the types of information we have collected from and about you, including to:

• Provide you with access to and to operate, maintain, and administer our Website  

• Respond to your requests for information and provide you with more effective and efficient customer service  

• Contact you by email, postal mail, or phone with statements, news, alerts, updates, information, promotions, surveys or contests relating to the Website or other services that may be of interest to you, in accordance with applicable legal requirements related to such communications  

• Customize the content you see on our Website  

• Engage in analysis and research regarding use of the Website, and improve our Website  

• Allow us and our advertising partners to personalize the content and advertising that you see on the Website and on third-party websites

• Measure the effectiveness of our advertising and deliver relevant advertising to you  

• Secure our Website and resolve technical issues being reported  

• Comply with any procedures, laws, and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others  

• Establish, exercise, or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others  

• As otherwise authorized by you

Aggregate/De-Identified Information. We may aggregate and/or de-identify any information collected through our Website so that such information can no longer be linked to you or your device (“De-Identified Information”). We may use De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also disclose such data to any third parties, including advertisers, partners, and sponsors. Adentro commits to maintain and use De-Identified Information in a de-identified form and not attempt to re-identify the data.    

Combined Information. We may combine the information that we collect through the Website with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.  

Legal Bases for Processing.  The laws in certain jurisdictions (such as those in the European Union and United Kingdom), require us to inform you of the "legal bases" on which we process your information.  The legal bases for using your information as set out in this Privacy Policy are as follows:

• Where we need to perform the contract we are about to enter into or have entered into with you for the Website

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests

• Where we need to comply with a legal or regulatory obligation  

• Where we have your consent to process your information in a certain way

DISCLOSURE OF YOUR INFORMATION 

We may disclose your information with the following categories of recipients:

Affiliates and subsidiaries. We may disclose the information we collect within the Adentro family of companies.

Vendors. We may disclose your information to third-party vendors that perform services for us, on our behalf, which may include providing mailing or email services, tax and accounting services, legal services, payments processing, data enhancement services, data storage, security, fraud prevention, web hosting, or providing analytics services.

Advertising partners. We may allow third-party advertising technologies (e.g., ad networks and ad servers) to use cookies and similar technologies on the Website to deliver relevant and targeted content and advertising to you on other websites you visit and applications you use, as explained further in “Online Analytics and Advertising” below.

Testimonials. We may display personal testimonials and endorsements you make regarding Adentro and our services on the Website, and with your consent, will associate your name or your company’s name with such postings.

Purchasers and third parties in connection with a business transaction. We may disclose information to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business, including for the purpose of determining whether to proceed or continue with such transaction or business relationship.

Law enforcement, regulators, and other parties for legal reasons. We may disclose your information to third parties as required by law or if we believe in good faith that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms of Use or Terms of Service or to protect the security or integrity of our Website; and/or (c) exercise or protect the rights, property, or personal safety of Adentro, its agents and affiliates, our customers, or others.

Otherwise with your consent or at your direction. In addition to the disclosures described in this Privacy Policy, we may disclose information about you to other parties whenever you consent to or direct such disclosures.

ONLINE ANALYTICS AND ADVERTISING 

Online Analytics. We may use third-party web analytics services on our Website to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here. If you receive email from us, we may use certain analytics tools, such as clear GIFs to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

Tailored Online Advertising. In using the Website, we allow select third party advertising technology partners to place cookies or other tracking technologies on the browser of your device to collect information about you as discussed above. These third parties may use this information to serve relevant content and advertising to you as you browse the Internet, and access their own cookies or other tracking technologies on your browser to assist in this activity. If you are interested in more information about these online advertising activities, and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. Please note that if you use these mechanisms, you may still see advertising on our Website or across the Internet, but it may not be tailored to you based on your online behavior over time.

SECURITY, RETENTION, AND TRANSFERRING YOUR INFORMATION 

Security. We implement a variety of technical and organizational measures to protect your information against accidental or unlawful access, destruction, loss, misuse, change or damage. However, no Internet or email transmission is ever fully secure or error-free. Please keep this in mind when disclosing any information to us.

Retention of your information. We will only retain your information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements.

International Transfers of your information. The information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations, including the United States, where the applicable data protection laws may differ from those in your country of residence. By using the Website, you acknowledge that these transfers will occur.

YOUR RIGHTS AND CHOICES 

Marketing Communications 

In accordance with applicable law, we may send you marketing communications regarding our Website or the services of third parties that we believe will be interesting to you. You can ask us to stop sending such communications at any time through the opt-out instructions provided in the communication or by contacting us using the information in the “Contact Information” section below.  

Please note that, regardless of your request, we may still use and disclose certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt out of certain administrative or transactional emails from us, such as those confirming your requests or providing you with updates regarding our Privacy Policy or other terms.

Rights Regarding Your Information 

Depending on your jurisdiction, you may have the right, in accordance with applicable data protection laws, to make requests related to your “personal information” or “personal data” (as such terms are defined under applicable law, and collectively referred to in this section as “personal information”). Specifically, you may have the right to ask us to:  

• Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we disclose personal information.

• Provide you access to and/or a copy of certain personal information we hold about you.

• Correct or update personal information we hold about you.

• Delete certain personal information we have about you.

• Restrict or object to certain uses of your information.

• Opt you out of the processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable.  

• Revoke your consent for the processing of your information.

Please note that certain information may be exempt from such requests under applicable law. For example, we need certain information in order to provide the Website to you.  We also need to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address. If we are unable to verify your identity, we may be unable to respond to your requests.

As provided in applicable law, you also have the right to not be discriminated against for exercising your rights.  

To exercise any of these rights, you can contact us using the “Contact Information” at the bottom of this policy.  

You may be able to designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request as permitted by applicable law.  

Depending on applicable law, you may have the right to appeal our decision to deny your request, if applicable. We will provide information about how to exercise that right in our response denying the request. You also have the right to lodge a complaint with a supervisory authority.

Notice of Right to Opt Out of Sales of Personal Information and Processing/Sharing of Personal Information for Targeted Advertising Purposes 

Depending on your jurisdiction, you may also have the right to opt out of “sales” of your information and “sharing” or processing of your information for targeted advertising.

As explained in the “Disclosure of Your Information” section above, we may provide information to third-party advertising providers for targeted advertising purposes or use advertising analytics partners to assist us in analyzing use of our services and our user/customer base. Under applicable law, the disclosure of your personal information to these third parties to assist us in providing these services may be considered a “sale” of personal information or the processing/sharing of personal information for targeted advertising purposes.

If you would like to opt out of the disclosure of your personal information through cookies and similar tools for purposes that could be considered “sales” for those third parties' own commercial purposes, or “sharing” or processing for purposes of targeted advertising, please visit the following link, which is also available in the footer of our Website: "Your Privacy Choices." Note that you will need to opt out on each device you use to access the Website.

To opt out of our disclosure of your information for these purposes other than through online tools such as cookies, you can email us at privacy@adentro.com.

NOTICE TO CALIFORNIA RESIDENTS 

If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).

Throughout this Privacy Policy, we discuss in detail the specific categories of personal information we collect from and about our users. We provide additional information required by the CCPA in the chart below.

Opt Out of Sale/Sharing of Personal Information 

The CCPA sets forth certain obligations for businesses that “sell” personal information or “share” personal information for cross-context behavioral advertising purposes. Under the CCPA, “sale” and “sharing” are defined such that they may include allowing third parties to receive certain information for advertising purposes.

If you would like to opt out of our use of your personal information through cookies and similar online tools for such purposes that are considered a “sale” or “sharing” for cross-context behavioral advertising purposes under California law (as indicated in the chart above), please visit the “Privacy Portal” link in the footer of our website. If you have a legally-recognized browser-based opt out preference signal turned on via your device browser, we recognize such preference in accordance with applicable law.  

To opt out of our disclosure of your personal information other than through cookies and online tools for these purposes, you can email us at privacy@adentro.com.

We do not knowingly sell the personal information of minors under 16 years of age.

Additional California Privacy Rights 

California residents may make certain requests about their personal information under the CCPA as set forth in “Your Rights and Choices” section above.  

If we ever offer any financial incentives in exchange for your personal information, we will provide you with appropriate information about such incentives.

We do not currently process sensitive personal information in connection with our Website.  If you provide us with sensitive personal information we will use it only for the purposes for which you provided it, and not in connection with activities that would require us to provide a “right to limit” under the CCPA.

Shine the Light  

California Law permits customers who are California residents to request certain information once per year regarding our disclosure of “personal information” (as that term is defined under applicable California law) to third parties for such third parties’ direct marketing purposes. We do not disclose personal information collected via our Website to third parties for their own direct marketing purposes.

Do Not Track 

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers.  DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Except as otherwise described herein with respect to legally required browser based opt outs, we do not recognize or respond to browser-initiated DNT signals, as there is no industry-wide framework for DNT signals. To learn more about Do Not Track, you can do so here.  Please note that Do Not Track is a different mechanism than the legally-recognized browser-based opt out preference signal mentioned above.

LINKS TO THIRD PARTY SITES 

Our Website may, from time to time, contain links to and from third party websites, features, and other services. If you follow a link to any of these third parties, please note that they have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those third parties.

OUR POLICY TOWARDS CHILDREN 

The Website is not designed for minors under 18 , and our Terms of Service prohibit use by anyone under 18. If we discover that an individual under 18 has provided us with personal information, we will delete the personal information to the extent required by applicable law. We may, where permitted by law, retain certain information internally for purposes described in this Privacy Policy.

CHANGES TO THIS POLICY 

We reserve the right to amend this Privacy Policy at any time to reflect changes in the law, our data collection and use practices, or advances in technology. We will make the revised Privacy Policy accessible on the Website, so you should review the Privacy Policy periodically. You can know if the Privacy Policy has changed since the last time you reviewed it by checking the “Last Updated” date included at the beginning of the document. If we make a material change to the Privacy Policy, you will be provided with appropriate notice in accordance with legal requirements. By continuing to use the Website, you are confirming that you have read and understood the latest version of this Privacy Policy.

CONTACT INFORMATION 

Questions, comments and requests regarding this Privacy Policy are welcome and should be addressed to:

Adentro, Inc.
1 Letterman Drive
Building C, Suite 3500
San Francisco, CA 94129

privacy@adentro.com 

(800) 807-WiFi (9434)