3 Vulnerabilities of Location-Based Marketing Data

In this livestream discussion, Industry Dive spoke with Adentro CEO John Kelly, and Co-Founder/VP of Product Kai Umezawa about the most recent Apple iOS update’s limitations on GPS tracking and Google’s announcement on blocking 3rd-party cookies. It’s becoming more important than ever to understand the key differences in LBM data sources to ensure the targeting accuracy and effectiveness of your marketing campaigns.

Topics covered in this webcast include:

• What levels of data accuracy and quality you can expect from each data source
• Examples of false negatives and false positives from these sources that can derail marketing efforts
• How well each data source scales from small to large deployments