First-party data is the solution for a cookie-less world

Kai Umezawa, co-founder and VP of Product at Adentro, hosts a video series focused on the latest and greatest in the world of digital media. In this episode, and following the recent Google Chrome announcement, Kai talks about the #1 thing you need to focus on in a cookie-less world and why—first-party data.

For more articles and resources on Walk-Through Marketing, visit our blog: https://adentro.com/blog/