Calculate your ROAS and start making smarter marketing decisions.
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Return on advertising spend (ROAS) is the amount of revenue a business earns for every dollar spent on an advertising campaign. For brick-and-mortar businesses, accurate ROAS requires the ability to directly connect advertising spend to in-store purchases. Here’s a calculator to help you do the math.
Return on advertising spend (ROAS) is the amount of revenue a business earns for every dollar spent on an advertising campaign. For brick-and-mortar businesses, accurate ROAS requires the ability to directly connect advertising spend to in-store purchases. Here’s a calculator to help you do the math.
Return on advertising spend (ROAS) is the amount of revenue a business earns for every dollar spent on an advertising campaign. For brick-and-mortar businesses, accurate ROAS requires the ability to directly connect advertising spend to in-store purchases. Here’s a calculator to help you do the math.
How much money did the customer spend after seeing an ad (or what was the average ticket amount)?
This is the amount you earned back for every dollar you spent on your ad campaign.
Start overTo calculate ROAS, we multiply your average purchase price by the number of people who came into your store after seeing an ad, then divide it by the amount of money you spent on your ad campaign. ROAS at 4x or higher is considered a very successful campaign. ROAS of 2-3x is good. Anything below that needs improvement.
To get the best results from your marketing spend, you need to know how many customers come in after seeing an ad, and how much they spend. This will help you understand how well your campaign’s performing, and the best way to allocate your marketing budget.
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A click is not a customer:
Using offline attribution to improve digital ad performance
Connecting digital marketing with in-store results is the first step in calculating accurate ROAS. The Adentro Walk-Through Rate™ can do just that.
Learn moreStart by estimating the number of people who walked in after seeing your ad. Multiply that by the average ticket price or purchase. Still stumped? We recommend talking to one of our experts.
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