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National Customer Foot Traffic Report FAQs

How does Adentro collect this data? What is the report methodology?

This dashboard is built from Adentro Walk-in data, foot traffic and behavioral data collected via in-store sources such as WiFi and point-of-sale integrations. The Adentro Network spans 50 million contacts across thousands of locations throughout the United States. The index score is produced as a 7-day rolling average normalized against foot traffic observed on January 1, 2021.

What is the purpose of the National Customer Foot Traffic Report?

The report objective is to provide insights into the recovery of the US economy as businesses fully re-open following the COVID-19 pandemic. 

What businesses are included in the report?

The Foot Traffic Index has been created as an overall rate, as well as for three specific industry verticals: Bars/Nightclubs, Cafe/Bakery/Dessert, and Restaurants. Businesses are classified into Adentro proprietary vertical classification taxonomy by assessing data from a variety of point-of-interest sources.

Do you have data from before January 2021?

We do have data available from before January 2021, but it is not included in this snapshot. If you are interested in obtaining specific metrics or insight, please send a request detailing your name, organization, metrics requested and contact information to

How often is the data updated?

The report is updated on a monthly basis, typically the first week of each month.