Adapting digital marketing for real-world results
The digital marketing playbook for ecommerce is established and effective. However, to date, online advertising hasn’t been as effective for brick-and-mortar businesses.
Understanding customer behavior is the key difference.
In our guide, Adapting Digital Marketing for Real-World Results, we explain how to use the in-store data you’re already collecting to:
- Retarget active shoppers
- Bring back lost customers
- Attract new customers
- Maximize digital marketing ROI

Running the digital playbook for offline retail
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