Adweek + Adentro: Achieve in-store success with online advertising

For brick-and-mortar retailers advertising online, connecting clicks and likes to foot traffic is a guessing game. But if you want to be successful, guessing is not enough. You need to know how to optimize marketing for real-world, in-store visits and purchases.

Look no further.

The new guide, Achieving in-store success with online advertising, will show you how Walk-Through Marketing helps businesses:

• Build a stronger marketing foundation with real-world ‘cookies’
• Create better performing lookalike audiences to increase ROAS
• Win back lost customers with a real-world success story

Thriving in the new age of retail