Customer lifetime value, often referred to as CLV or LTV, is one of the most potent marketing metrics you can use. Applying it can inform important business decisions, like how much you should spend on marketing. We built this handy calculator to help you get started.
Customer lifetime value, often referred to as CLV or LTV, is one of the most potent marketing metrics you can use. Applying it can inform important business decisions, like how much you should spend on marketing. We built this handy calculator to help you get started.
Customer lifetime value, often referred to as CLV or LTV, is one of the most potent marketing metrics you can use. Applying it can inform important business decisions, like how much you should spend on marketing. We built this handy calculator to help you get started.
What is your monthly churn rate?*
*Churn rate is the percentage of customers who don’t return after their first visit. High churn rate is ~15%, medium is ~10% and low is ~5% for the restaurant industry.
ContinueBy using this valuable metric, you can make better decisions about what to spend to acquire and retain high-value customers.
Start overTo calculate CLV, we divided the average monthly spend per customer by the percentage of customers that do not return, also known as the churn rate.
A high CLV number means your restaurant is financially healthy. To achieve this, focus on ways to keep customers coming back. Adentro can help.
Talk to one of our experts
Customer loyalty:
A guide for managing lifetime value
in an offline world
