The Data Dilemma, Pt. 1: The Location-Based Advertising Challenge
The location-based advertising industry as we know it is currently undergoing major changes with regard to how users can be tracked and targeted. The brands best positioned to weather the storm ahead will be the ones who invest now—not later—in implementing a WiFi-based data collection strategy to mitigate the negative effects of these new industry shifts.
Topics covered in this white paper include:
- An overview of location-based advertising data sources and the pros and cons of each
- An explanation of the changes happening within the LBA industry
- A discussion of why using WiFi is the best option for both targeting and attribution
