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BurgerFi franchisees can utilize Adentro to help build 1st-party CRM lists of their in-store customers and understand the true in-store impact their marketing efforts are having in real time. Through WiFi, BurgerFi franchisees collect customer information, track customer visit behavior, identify lapsed customers and measure marketing campaigns via foot traffic through your doors. You’ll receive a custom branded guest WiFi portal, an email CRM tool, custom reporting of customer walk-throughs based off of ad spend, and a dedicated account management team.