According to Hospitality Technology’s 2019 Restaurant Technology Study, 38% of restaurant executives say that improving digital customer engagement and loyalty is firmly entrenched as their top tech objective for 2019.

And for good reason.

According to HT’s Customer Engagement Technology Study, 45% of diners will select a restaurant if they belong to its loyalty program.

Wifi marketing plays an important role in building loyalty and increasing customer engagement. Anthony’s Coal Fired Pizza talks about how they’ve gained a deeper understanding of its guests, thanks to free WiFi and the integration of Zenreach with the Paytronix Rewards Platform.

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