This week we hosted a webinar with Dan Bejmuk, CEO of Dreambox Creations, and Kai Umezawa, VP of Product at Zenreach, on how to optimize your digital ads for customers, not just clicks. This is a primary concern for any business with a physical location such as restaurants and retail stores—you spend money on digital advertising but you want an in-store visit. How do you connect the two?

We covered just that, as well as several other topics:

  • Why clicks aren’t the best metric to track
  • How to fine-tune audiences to attract more visitors
  • What it takes to dramatically improve return on ad spend

Check out the recording here!


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