This week we hosted a webinar with Dan Bejmuk, CEO of Dreambox Creations, and Kai Umezawa, VP of Product at Zenreach, on how to optimize your digital ads for customers, not just clicks. This is a primary concern for any business with a physical location such as restaurants and retail stores—you spend money on digital advertising but you want an in-store visit. How do you connect the two?
We covered just that, as well as several other topics:
- Why clicks aren’t the best metric to track
- How to fine-tune audiences to attract more visitors
- What it takes to dramatically improve return on ad spend
Check out the recording here!
