Everyone reading this blog has a common goal.
No matter who you are or which hat you may wear on a given day–chef, restaurateur, bartender, entrepreneur, marketer, designer, waiter, accountant–you work hard to create a delightful, enjoyable, and memorable experience for your customers.
Whether you’re running a tech company, restaurant, or bar, you likely turn to technology to make every day tasks easier. This blog aims to examine just that: the intersection for tech, food, and drink. The question that keeps us up at night is how can technology help business owners grow their business and keep customers coming back?
We believe one of the major ways is the product we spend day in and out building: Zenreach.
Just like you, Zenreach wears several hats: it is a smart WiFi service that captures emails in exchange for free WiFi, builds your email list, automates messaging and email marketing, and gives you powerful analytics tools to measure exactly who is coming back through your door as a result of marketing efforts.
Our goal is to be your one-stop shop for email marketing, and to replace the redundant technologies you may be using to handle just one part of the marketing funnel. In fact, since 2012, we’ve worked with 1000s of local businesses across the country to automate their email collection, run segmented and timely marketing campaigns, and provide real insight into whether customers return after receiving a message.
On average, our customers capture 5x the number of emails they received prior to Zenreach. Better yet, one-third of “lost” customers return within one week of receiving a message. Your current marketing platform likely shows you email click-through rates. We show you how many customers walk back through your door by measuring the true effectiveness of online tools in an offline world–everything down to your walk-through rate™.
What to Expect from Our Blog
But enough about us. Here’s what you can expect to see here moving forward:
- Tips and tricks for getting the most out of your marketing efforts
- Updates and analysis on cutting edge technology in the food and drink industry
- Pictures of food, because, why not?
- Interviews with chefs, restaurateurs, and other people you’ll undoubtedly find interesting
- General lists of things you should know
- Behind-the-scenes exclusive looks at what’s happening at Zenreach HQ
- Guest posts from people you care about
- Special offers for our favorite readers
We have a dedicated team of Zenreach employees carefully writing and curating content for your absorption. It would be shame (not to mention a waste) if you didn’t tune in. Sign up for our email list to get new blog posts sent directly to your inbox and follow us on Twitter and Facebook to stay in touch.