We live in a world where customers have come to expect personalized messaging. It’s one of the best ways to achieve high engagement across all digital marketing campaigns, especially with email. It’s been shown that segmented email campaigns can impact revenue by as much as 760%. But in order to deliver personalization, restaurants need the ability to properly segment their email lists.
Adentro Labels give brick-and-mortar businesses the ability to automatically segment their customers based on visit behavior and demographic data such as:
- Number of visits
- Visit frequency
- Day of visit
- Time of visit
By segmenting lists based on these criteria, businesses can send hyper-personalized messages that they know will appeal to their target audience.
The Benefits of Labels
Adentro’s Label feature makes segmentation incredibly simple. With this feature, you can apply labels to your customers as they connect to your guest WiFi network on specific days, times of day, or for an event. The best part is, once you have a Label set up, it automatically segments from there and takes no further action on your part. Once you start building groups of labeled customers, you can create specific messaging that will appeal to them personally, increasing engagement, open rates, and sales.
Do you have any upcoming events or recurring weekly specials? Those are perfect opportunities to leverage Labels. For example, you could create a Happy Hour Label assigned to anyone who visits your restaurant between 3pm and 6pm. Next, you could send an email that includes a happy hour promo that these customers will love. Better yet, make it a Smart Email that automatically sends when someone is labeled!
Beyond the ability to send more personalized communication, the Labels feature can also help you better understand your customer base. Knowing who your customers are allows you to deliver a better overall guest experience across marketing and your entire operation.
If you’re interested in setting up triggered emails that are automatically sent when a person is assigned a label, click here to learn how to get started.
How to Set Up Labels
- Head over to your Adentro Dashboard and visit the “Hotspot” tab located on the left nav menu.
- Click the “Edit” button on the right and then select the “Settings” tab at the top.
- In the top left, you’ll see you have the ability to add a new Label. Enter your desired Label name.
- Adjust the Label settings and click “Save.”
Not an Adentro customer but interested in getting started? At Adentro, our goal is to provide brick-and-mortar businesses with an all-in-one marketing platform that helps them drive measurable results. In this article, we covered just one of the features that plays a part in that, and we’d love to show you more! Click here to schedule a demo with us.