Last year was tough, but the tide is finally starting to turn: according to Adentro data, visits to pizza and Italian eateries are up over 49% since the beginning of 2021, the largest increase in foot traffic to any single restaurant category.
Here are some other key stats to know if you’re trying to say “buongiorno” to new & repeat guests:
- Visits driven to pizza/Italian locations in 2020: 2M+
- Total pizza lovers in the Adentro network: 7.4M+
- Customers driven to physical locations in 2020: 4M+
- Total users in the Adentro proprietary network: 50M+
To help support you throughout 2022, we’ve put together a list of great resources for Italian restaurants and pizza restaurants.
Pizza Today Feature: How to Re-engage Lapsed Customers
Adentro’s VP of Marketing Megan Wintersteen recently wrote a guest article for Pizza Today, the online hub for all things pizza, on strategies to re-engage lapsed customers. Take a look at what she had to say here.
5 Marketing Strategies for Pizza Restaurants in a Post-COVID World
Despite restaurants taking a big hit in 2020, pizza and Italian restaurants fared significantly better than the industry at large. However, as restrictions lift and consumers have more and more dine-in and takeout options available, staying competitive through the remainder of 2021 may be a challenge. Read our latest blog post outlining 5 marketing strategies that will help pizza establishments stay competitive in a post-COVID world.
Why Marketing with Adentro is the BEST Option for Pizza & Italian Restaurants
With more than 7 million pizza lovers in the Adentro Network, marketing through Adentro is the most effective and efficient option for pizza restaurants—and we have the numbers to prove it. Pizza establishments who run advertising with Adentro see an 181% increase in Walk Through Rate™, that is, customers who come into the physical location after being exposed to their online marketing. You can find more information on why Adentro is the best marketing partner for pizza/Italian restaurants here.
New case study alert: Brixx Wood Fired Pizza
Are you ready to take your marketing to the next level? Download The Ultimate Restaurant Marketing Guide.