The SaaS and digital marketing leader looks to scale revenue and customer relationships.
Adentro, the industry leader in Walk-Through™ Marketing technology, has announced that Hugh McGoran has joined the executive team as Chief Revenue Officer. He joins the data giant to help the organization navigate through a period of accelerated growth.
Hugh bolsters the tech-savvy C-Suite team with over two decades of experience in digital sales and business development. Over the course of his career, he has grown revenue for organizations of all sizes, including companies like AOL/TimeWarner, Magnetic, and Turn. As a pioneer in consumer data and targeting, he brings an ambitious vision to the future of Adentro.
“We’re excited to bring Hugh onboard, ” said John Kelly, CEO of Adentro. “He has an exemplary track record of setting industry benchmarks and standards through data evolutions and challenges, and his rich history of empowering clients to leverage and monetize their data will bring meaningful connections to the future of Adentro.”
McGorans’ life-long-learner mindset has helped him evolve throughout his career. From his early career in advertising to behavioral marketing and big data, he has helped companies adopt processes and sales discipline to scale revenue.
“There is no shortage of data sources available to marketers. But finding data and technology partners that understand their business needs and provide meaningful outcomes can be elusive. Adentro has the unique ability to attract and measure customer foot traffic to close the online to offline gap. This produces business results that really matter for our customers,” said McGoran.
The hiring of McGoran completes a series of strategic appointments that support Adentro’s trajectory. Additional senior leadership hires include Nitin Duggal as Chief Product Officer and Megan Wintersteen as VP of Marketing. All will focus on scaling Adentro through the addition of Secure WiFi offerings, audience discovery technology within the Adentro Network, and the company’s overall marketing platform.