With so much noise all around vying so desperately for consumers’ attention, marketing a business effectively is an essential function to any business’s lifeline. To put this into perspective: the average person is inundated with 5,000 to 30,000 marketing messages a day, depending on their location. This makes it challenging to stand out in the crowded marketplace, which is key to do if you’re ever going to see an ROI on your marketing expenditures.

Franchising.com asked Leejon Killingsworth, Chief Media Officer at Coyote Ugly Saloon, “How has your brand used innovative marketing strategies effectively?”

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