There is often a missing link between where people spend time — online — and where they spend money — in physical locations, like restaurants and stores. Bridging the gap between online marketing and offline sales is one of the primary goals of businesses in the digital era. The challenge is simple to understand. A big chunk of our time, and over $40 billion of the world’s annual ad dollars, is spent online, yet over 90% of purchasing still happens offline .
Posted May 20, 2019 by Tara Blaker