While many companies are allowing work-from-home accommodations and Zoom has become the new conference room, there are still millions of dedicated workers who make the difficult decision to go out and possibly put themselves and their families at risk each day so they can make ends meet. Many of those people are Adentro customers.
We see you, we appreciate your sacrifice, and we’re here to help you.
We know that in-store traffic at brick-and-mortar locations is significantly down during this time, but online ordering, delivery, and take-out business is booming. Do you know what else is booming?
Email marketing.
As people have been spending more and more time at home, online activity has continued to increase. (Yes, iPhone, I know my screen time is unhealthy. Thanks for the reminder.) On average, our clients’ email open rates are up 14% and email-to-website conversion rates are up 17% year-over-year.
Many users overlook Adentro’s non-Walk-Through-related features:
Offer a deal for signing up: Incentivize subscribers by promoting and including an offer in the sign-up form confirmation Smart Email.
Email a discount: Redirect customers to your website to take advantage of online ordering. Many online ordering systems allow businesses to set up discount offer codes that can be used at checkout.
Make guests’ birthdays special: Your customers may not be able to enjoy the ambience of your establishment on their special day, but they’d still love to hear from you. A free appetizer with my order? Yes, please.
Manage your reputation: Your reputation can influence a customer’s decision to make a first-time online purchase or future visit. Include a review link in your email campaigns and let your biggest fans spread the word about how great you are.
There’s no time like the present, so blow off that e-dust and reconnect with your customers today. And as always, the Adentro support team is standing by to assist you: support@adentro.com
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