If you run a bar, it’s never too early to start thinking about football season. We all want to make sure our spot is the go-to place to watch every game. So how do you get fans in the door? And how do you keep them coming back for more?
TURN ‘FAIR WEATHER FANS’ INTO LOYAL FANATICS.
Build up the hype for game season by sharing an event calendar in your next newsletter featuring each game you’ll be broadcasting.
Target your gameday regulars with morning-of email blasts to keep your spot top of mind while customers coordinate where to watch the game with their friends.
Text locals so they’re in-the-know about your new specials.
GET CREATIVE WITH OFFERS.
Coordinate drink specials based on the team’s performance. If your team’s winning, keep the momentum up with half-priced shots every time they score a touchdown. When your team’s not doing so well, offer half-off beers until they win the next game.
Shake up your menu with drink specials named after athletes and/or teams.
Encourage friends to come in by offering group discounts or with BOGO (buy one, get one) deals.
Run real-time offers to the crowd through your WiFi network that only last until the next quarter.
OFFER FREE WIFI.
It’s packed, cell service is bad, and your patrons are on constantly on their phones checking player stats, their fantasy team’s performance, and texting friends and family. Ensure that they have a strong WiFi network to connect to so they don’t miss out on any of the action.
Capture their contact information through a custom-branded WiFi portal so you can be sure to follow up and bring them back in for the next game.
CONNECT TO THE OTHER KIND OF FANS.
You probably know how to speak to your sports crowd, but what about their significant others or friends who aren’t so engaged? Run special contests or offer side games with cards or dice so that everyone can get in on the action.
LET YOUR FANS DO THE MARKETING FOR YOU.
Encourage guests to share the excitement on Facebook and Instagram with a makeshift photo booth equipped with fun props, sports gear, and suggested hashtags for their post.
Suggest gameday hashtags that link to special raffles and giveaways specific to your bar.
Automatically message guests as they’re leaving after a victory to share the love on social media and Yelp – and intercept any negative feedback before it ends up online.
ZENREACH MAKES IT EASY!
There’s no doubt that there are tons of ways you can engage with your guests during game season, and we know that sometimes it can be overwhelming. That’s why we created Zenreach to do the work for you. With Zenreach, your spot will be THE hotspot this season!
LEVERAGE FOOTBALL TO THE MAX!
The Rail’s Football Marketing Bootcamp consists of four one-hour round table discussions with expert, thought leaders, and sports bar operators just like you. Each hour discussion will center around a different topic that’ll help you learn how to reach your guests, get them into your seats, and coming back for more than just the big games.
The Football Marketing Bootcamp will have everything you need to make the most of your programming investment throughout the football season. And it’s absolutely free.
Click “Register Now” to learn more!
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