We spend a lot of time crafting perfect emails, and making them as beautiful and clickable as possible.
But what if your emails aren’t even seeing the light of day? What if they end up in… spam?
We spend a lot of time crafting perfect emails, and making them as beautiful and clickable as possible.
But what if your emails aren’t even seeing the light of day? What if they end up in… spam?
There are a few reasons your restaurant business might be marked as spam, ranging from email service provider algorithms to catching a customer on a bad day. We’ll walk you through the best tactics you can use to avoid the spam folder and keep your email reputation pristine.
Subject Line
Subject lines were designed to give readers a quick summary of what is in the email. Keep it specific, but engaging. In other words, the next great American novel isn’t going to start in the subject line. Keep it short and sweet. Avoid “spammy” words like Nigeria, wire transfer, and instant millionaire… but in all seriousness, check out a complete list here.
Domain
Maintaining your domain reputation could be the most important thing you do to avoid the junk folder. Most email service providers have the ability to identify domains with a high spam score. Considering how much money is invested in your name and brand, it’s essential to keep that reputation positive. Sending poorly structured emails (that could be misconstrued as spam) from marketing@yourrestaurantname.com and discounts@yourrestaurantname.com are going to negatively impact www.yourrestaurantname.com in general.
Unsubscribing Is a Choice
It may seem counterintuitive, but great marketing emails give users the option to unsubscribe. If someone no longer wants to receive emails from you, they will likely unsubscribe rather than mark your email as spam–unless they don’t have the option. That’s why the “unsubscribe” button needs to be clear and visible. You don’t need people on your email list that won’t respond to your messaging anyways.
Minimize Images
Text is important in emails. Modern-day spam filters look for emails with actual text, versus those with just images or links. That’s why emails with one large image often don’t make it past the spam filter. Though those emails may look good, they won’t look too good if they never make it out of the spam folder. If you do have an image-only email, make sure there’s an option for readers to see the HTML or text-only version.
Right Person, Right Time
This may be the most important thing to keep in mind. At the end of the day, recipients flag as spam when they are annoyed., People get annoyed with emails for any number of reasons, but at the top of the list is relevance. If an email isn’t relevant or useful, people will ignore, unsubscribe, and even go so far as to mark it as spam. That’s why emailing the right person at the right time is so important. Try to use triggers or behavior-based emails when you can.
If emails are done correctly and sent to the right person at the right time, their messages truly resonate with the target audience. The right software makes that possible. Check out Zenreach for a unique email marketing software that brings customers back.
Zenreach makes it easy!
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