It can be challenging for businesses with a physical storefront to understand how online marketing efforts impact store traffic. Not anymore.
For the first time ever, Adentro clients are now able to view both online AND offline conversions for paid advertising in their account dashboard. That means that in addition to ecommerce conversions, it’s also possible to track customer walk-throughs to their physical business location on a campaign, location, and even individual ad basis.
This truly comprehensive view of marketing performance enables marketers to:
- Understand the holistic impact of marketing in real time
- Optimize campaign performance across online, offline, or overall metrics
- Drill down into campaigns to see individual ad efficacy
This level of visibility not only empowers clients to be better marketers, it also allows them to more positively impact their bottom line.
With these latest advancements, Adentro is now the only marketing platform that can deterministically attribute traffic and conversions — both online and offline — to a particular campaign in real time.
If you are interested in learning more about what Adentro can do for your business, get in touch with us via the form below.