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Articles by Kai Umezawa

The go-to marketing blog for brick-and-mortar businesses.

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Introducing Adentro Attract, the first product connecting digital marketing with in-store results

Zenreach Attract solves one of the most enduring problems for businesses that advertise online, but sell to customers in person. Online ads target audiences based on digital approximations of customer audiences, and they’re optimized to get clicks. Unfortunately, digital approximations aren’t the same as customers, and people who click don’t always shop in person.

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