During February 2021, brick-and-mortar establishments were able to let out a sigh of relief as foot traffic began to slowly pick back up. Due to the sharp decline of Covid cases during that time, the retail, restaurant, and entertainment industry experienced what was called the Second Reemergence. The good news is that we’re seeing the same trend this year, and the Third Reemergence is said to be coming fast.
PlaceIQ says, “In the short term, we’re looking at a uniformly tired population who is likely ready to bolt out the door once the all clear is sounded for this wave. Just like last year, we strongly suggest you make preparations to capture and ride this wave of enthusiasm.”
Adentro’s National Customer Foot Traffic Report confirms this optimistic forecast for brick-and-mortar businesses in spring 2022. This monthly data report compares customer store visits to brick-and-mortar businesses from the current month to visits captured in January 2021. Let’s take a look at February’s results.
February Foot Traffic Year Over Year
There’s an encouraging difference between the foot traffic levels in February 2021 compared to 2022. The graph below shows us:
- Average foot traffic in February 2021 went up by 9.29% compared to January 2021.
- Average foot traffic in February 2022 went up by 27.44% compared to January 2021.
To summarize, brick-and-mortar stores experienced nearly triple the amount of traffic in February 2022 compared to the previous year. This means that foot traffic levels are increasing at a higher rate this year, and if these trends continue, we can expect overall foot traffic to be significantly higher throughout 2022.
February 2022 Foot Traffic by Business Type
How is foot traffic looking for different food and beverage establishment types? Since January 2021, we can see below that overall foot traffic levels for food & beverage establishments have risen significantly, promising a bit more normalcy and hopefully stability in 2022.
Cafes and Bakeries have been at the top, seeing almost double the amount of foot traffic that Bars and Restaurants have seen. As shared in our 2021 Brick-and-Mortar Business Insights Roundup, we suspect that many consumers felt safe enough grabbing a to-go coffee since the time spent inside the establishment is limited. It was likely also a way for consumers to reclaim a little bit of normalcy.
- Brick-and-mortar establishments have experienced nearly triple the amount of foot traffic in February 2022 compared to February 2021.
- Cafes and Bakeries have continued to see the highest amount of foot traffic throughout the pandemic.
- Brick-and-mortar businesses should be gearing up as Foot Traffic is increasing at a higher rate than last year.
The National Customer Foot Traffic Report is the nation’s premier snapshot of physical store traffic. As we recover from the COVID-19 pandemic, it’s more important than ever to monitor consumer foot traffic trends across the US. The data details the increase in customer visits to brick-and-mortar businesses across the US from January 2021 to current month and is provided by Adentro technology.